leading hospital / healthcare network in India and abroad.
The organization is renowned for excellence in patient care, clinical innovation, and healthcare delivery across multiple specialties and locations. The CMO will play a critical role in shaping the brand, driving patient engagement, and supporting strategic growth initiatives.
Position Summary
We are seeking an experienced and visionary
Chief Marketing Officer
to lead business development, marketing, branding, and patient engagement strategies for the hospital. The CMO will be responsible for enhancing brand visibility, driving patient acquisition and retention, and implementing innovative marketing initiatives aligned with the hospital's strategic objectives.
This is a high-impact role for a senior marketing leader with healthcare expertise, digital marketing acumen, and a passion for improving patient experience.
Key Responsibilities
Strategic Marketing Leadership
Define and execute the hospital's marketing and brand strategy.
Align marketing initiatives with organizational growth, clinical services, and operational goals.
Identify opportunities for service line growth and market expansion.
Brand & Communication Management
Build and maintain a strong, trusted healthcare brand.
Oversee communication strategies including PR, advertising, digital campaigns, and community outreach.
Ensure consistent messaging across all channels (offline and online).
Digital Marketing & Patient Engagement
Lead digital initiatives including website, social media, SEO/SEM, and patient engagement platforms.
Implement programs to enhance patient loyalty, satisfaction, and outcomes.
Leverage analytics to optimize campaigns and measure ROI.
Business Growth & Revenue
Collaborate with clinical and operational teams to support revenue growth.
Drive new market opportunities, partnerships, and service offerings.
Monitor marketing KPIs, budget utilization, and business impact.
Team Leadership & Stakeholder Management
Lead, mentor, and develop a high-performing marketing team.
Work closely with CEO, COO, clinical heads, and external agencies to ensure alignment.
Engage with patients, partners, and the community to strengthen relationships.
Market Research & Analytics
Conduct competitive analysis, patient segmentation, and market research.
Use data-driven insights to guide marketing strategy, campaigns, and communication.
Qualifications & Experience
Education:
MBA/PGDM in Marketing, Healthcare Management, or equivalent.
Experience:
12-20+ years in senior marketing leadership roles within hospitals, healthcare networks, or large healthcare service organizations.
Proven experience in
brand building, patient acquisition, and marketing ROI
.
Strong knowledge of
digital marketing, patient experience, and healthcare regulations
.
Excellent leadership, communication, and stakeholder management skills.
Ability to
collaborate with cross-functional teams
, including clinical, operations, and corporate leadership.
Key Competencies
Strategic and visionary thinking with healthcare marketing expertise
Strong leadership and team management abilities
Patient-centric approach and focus on customer experience
Data-driven decision-making and analytical skills
Innovation and creativity in marketing campaigns
Integrity, ethics, and compliance awareness
Contact for Applications
Benaka Healthcare
invites confidential applications from accomplished healthcare marketing leaders.