Job Description

YOUR OPPORTUNITY
As the Senior Manager Sales you will be responsible to deliver key revenue and Commercial targets for your division as determined by the Country financial plan.
You will deliver Bacardi Commercial Way assets (e.g. Picture of Success) and approach with excellence to activate our brands to influence consumers at the point of purchase.
You will lead the State Managers Field Sales Country to drive implementation of Commercial best practices.
You will be accountable for optimizing the return on Investment across your division
ABOUT YOU
As the Senior Manager Sales, you will be accountable for creating value through driving sales and leading & developing a strong team in South. You will create the legacy of Bacardi and drive the company's presence and growth in South division. Your deep Commercial knowledge, ability to develop strategic relationships and lead a Sales team will be key to your success in this role.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Drive results & excellence in execution

• Deliver on key financial targets (NSV, Gross Profit)
• Deliver on Pictures of Success(PoS) targets to deliver excellence in execution.
• Develop and manage the sales plan for your area based on delivery of Commercial priorities and the Country Integrated Activity Plan (IAP)
• Monitor state wise performance on a monthly/quarterly basis to ensure delivery of forecast and budget volume & value.
• Build and maintain effective long-term relationships with customers, and key stakeholders
• Manage A&P spends & Trade schemes as per the budget
• Drive brand mix for premiumization
• Drive achievement of Legacy targets
• Develop talent and capability

• Implement learning and development plans for your team
• Train and coach your team
• Implement standardized Commercial best practices
• Input into decisions related to key people in your team
• Connect resources and capabilities (e.g. Revenue Growth Management (RGM), Point of Sale (POS), research, selling support materials) to support local business objectives
• Create a winning team

• Work with the Cluster/State Manager to build a shared sense of purpose among your sales teams
• Align all employees behind the targets and create a passion for winning in the organization
• Recognize & Reward accomplishments and behaviors in a timely manner
• Ensure all employees have a knowledge of Bacardi history and culture

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Commercial skills gained through hands on Commercial roles
• Experience in roles related to understanding customer and channel dynamics
• Proficiency in English language skills

• Proven sales experience in the state of Uttar Pradesh (UP) market.
• 15-20 years of relevant professional experience with demonstrated leadership skills.
• Background in organizations with a strong reputation for category management excellence.
• Prior experience in the Spirits industry and/or the broader Beverage Industry; FMCG experience will be a distinct advantage.

PERSONAL QUALITIES - SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become. You act with purpose and have an approachable, empathetic, open communication style.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with. You will have an attitude of constant learning and improving. Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset that you instil and yourself and your team: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity.

LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Skills Required