Job Description

KEY RESPONSIBILITIES
Business Growth

• Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D
• Develop a strategy to Beat the market. Identify opportunities and use levers like A&D and credit policy to increase Market Share, and deliver on target
• Review the trade schemes, and monitor effectiveness and modify basis performance
• Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations

Sales Planning & Inventory Management

• Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level
• Liaise with demand planning and supply chain to understand and address any supply constraints/ issues

Channel and Distributor Management

• Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio
• Ensuring ROI calculation and reporting for distributor
• Ensure timely collection of receivables from distributor, and inventory management
• Ensuring productivity of the manpower on distributor payroll
• Monitor and track Secondary scheme processing
• Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling

Retail Engagement

• Ensure periodic coverage of key customer groups and syndicates
• Create the CSM engagement initiative for the cluster
• Create and own the retail engagement plan
• Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis

Market Intelligence & Performance Monitoring

• Regularly conduct retail outlet audits to study market share movements and track market share
• Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share
• Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies

Brand Building & Demand Generation

• Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share

Financial Discipline

• Ensure healthy cash flow for the organization, and adherence to the credit policy as decided. DSO to be within limits
• Liaise with Finance team on formulation of credit policy for the respective market

Regulatory & Compliance

• Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance
• Support in brand registrations, excise liasioning

Team Leadership

• Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals
• Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team
• Mobilising resources for availability for the team
• Work with individuals in order to develop them for increased responsibility

QUALIFICATION
Preferably MBA with 8-12years of experience from Tier 1 and 2 College.
INTERACTIONS
INTERNALLY:

• Sales Team of the Region
• Commercial Finance
• Commercial Marketing and Activation Teams
• Region Head
• Zonal Demand Planner
• Zonal Sales and Development Manager
• Supply Planning Team
• With Manufacturing for holograms and label registration

EXTERNALLY:

• Customers
• Distributor/ Channel Partners
• Excise Officials
• Consumers

Job Posting End Date: 2025-12-31
Target Hire Date: 2025-10-31
Target End Date:

Skills Required