We are seeking a detail-oriented and proactive CRM Manager to develop, execute, and optimize CRM strategies to drive customer engagement, retention, and loyalty. This role requires a data-driven mind-set to analyse customer behaviours, segment audiences, and personalize customer communications. The CRM Manager will work closely with marketing, sales, and customer support to implement strategies that enhance the customer experience and maximize lifetime value.
Roles & Responsibilities
Collecting and analyzing customer data.
Develop and manage CRM strategies to drive customer engagement and retention.Handle correspondence, phone calls, and inquiries from clients and vendors.
Plan and execute multi-channel CRM campaigns (email, SMS, etc.).Support Management functions.
Analyze CRM campaign performance and customer engagement metrics.
Create reports and dashboards to communicate CRM effectiveness to stakeholders.
Identify improvements in the customer journey and suggest enhancements.
Develop workflows and automation to streamline customer communications.
Gather and analyze customer feedback to enhance the CRM system.
Collaborate with customer service to address inquiries and improve satisfaction.
Oversee CRM platform implementation, upgrades, and maintenance.
Work with IT Developers to troubleshoot and customize CRM functionalities.
Skills & Requirements
Bachelor's degree in Marketing, Business, or related field.
Minimum 1 years of experience in Customer Relation or relevant Field.
Proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
Excellent organizational and multitasking abilities.
Strong verbal and written communication skills.
Ability to work independently with minimal supervision.
High level of professionalism and confidentiality.
Ability to prioritize and meet deadlines in a fast-paced environment.