Job Description

Role Overview

The CRM-Real Estate person will manage and nurture client relationships throughout the property buying/selling/after-sales lifecycle. They ensure smooth coordination across sales, marketing, legal, documentation, payments and post-sale follow-ups, while leveraging a CRM system to keep all data organized, accessible and actionable.

Key Responsibilities

Maintain and update the CRM system with accurate client, lead and transaction data. Expertia+2Shine+2 Track and record all client interactions -- enquiries, site-visits, follow-ups, communications, documentation status, payment schedules, etc. colibrirealestate.com+2Superworks+2 Segment and manage leads & clients (prospective buyers, existing clients, channel partners, etc.) so that follow-ups, marketing and communications are targeted and timely. Nimble+2LeadSquared+2 Coordinate with sales, marketing, legal, finance/accounts, and operations teams for smooth hand-offs -- e.g. post-sales documentation, payment/booking follow-ups, contract processing, site visit scheduling, customer queries. Shine+2fairgrowthindia.com+2 Support sales and marketing efforts: help design / implement communication strategies, automated follow-up workflows, lead nurturing campaigns, and client engagement initiatives. Superworks+2colibrirealestate.com+2 Generate reports and analytics from CRM: convert leads, deal pipeline status, client data, performance metrics -- to help management make informed decisions. Superworks+2Indeed+2 Ensure high data quality, consistency and compliance: avoid duplicate records, keep customer data up to date, secure confidential client info. (Often implied under "CRM data management & optimization" tasks.) Superworks+2TechnologyAdvice+2 Provide excellent customer service -- respond to client queries/concerns, provide clarity on project status, coordinate post-sales support and ensure customer satisfaction and retention. Shine+2Superworks+2

Required Skills & Qualifications

Bachelor's degree -- Business Administration / Real Estate / Marketing / related. Expertia+1 Previous experience in real estate sales, CRM, customer service or similar role (ideally 2-5 years in real estate CRM / post-sales / customer-facing). Superworks+2Superworks+2 Proficiency with CRM software/tools (could be generic CRM or real estate-specific CRM). Expertia+2Superworks+2 Strong communication and interpersonal skills -- to interact with clients, sales/marketing/legal/finance teams, manage negotiations, documentation, follow-ups etc. Expertia+2Shine+2 Good organisational skills, attention to detail -- to maintain accurate data, documentation, follow-up schedules, ensure timely communication. Superworks+1 Analytical ability -- to derive insights from CRM data, generate reports, track performance metrics, help refine strategies. WordPress ERP+2Superworks+2 Customer-centric mindset: responsiveness, problem-solving, empathy, ability to handle multiple clients smoothly, ensure satisfaction and retention. Shine+2Superworks+2 Ability to collaborate across departments -- work with sales, marketing, legal, finance etc. to ensure cohesive client handling and hand-offs. Superworks+2fairgrowthindia.com+2

Preferred / "Good to Have"

Prior experience with real estate documentation, contract processing, payment/booking follow-ups, post-sales customer management. Familiarity with local real estate regulations or process flows (especially helpful in India / area of operations). Ability to handle multiple leads/clients, sometimes under pressure -- good multitasking and time-management. Basic understanding of marketing / digital lead generation channels (ads, portals, social media), as CRM often works with marketing to nurture leads. Tech-savvy: comfortable learning new CRM tools or customizing workflows.

Reporting & Collaboration

Reports to: CRM Head / Sales Head / Operations Manager (depending on company structure). Works closely with: Sales team, Marketing team, Legal / Documentation team, Finance / Accounts, Site-visit / Operations team (if developer/ builder), Customer-service / Support team (post-sales). Coordinates with external stakeholders: customers / buyers, channel partners or brokers (if applicable), vendors, legal / finance partners (in case of documentation, payments etc.)

KPIs / Success Metrics

(what you may measure this role by)

Lead conversion rate (leads ? site-visit ? booking / sale) Number of leads/clients added & followed up properly Time taken for lead follow-up / customer response Customer satisfaction / feedback / complaints handled Data accuracy & cleanliness in CRM (e.g. duplicate records, updates, completeness) Retention of clients / repeat customers / referrals Timely completion of documentation, payment follow-ups, hand-offs to sales / legal / finance
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Work Location: In person