Banisoft is dynamic digital marketing agency specializing in a comprehensive suite of services, including SEO, PPC advertising, social media marketing, content marketing, email campaigns, web design, and analytics. Our client base primarily consists of businesses from the USA, Canada, and Australia, spanning industries such as e-commerce, SaaS, healthcare, finance, and retail. We pride ourselves on delivering measurable ROI and fostering long-term partnerships. As we expand, we're seeking a results-driven Client Acquisition Specialist to join our team and drive sustainable growth through targeted client acquisition.
Job Summary
The Client Acquisition Specialist will be responsible for identifying, engaging, and converting high-quality leads into long-term clients for our digital marketing services. This role requires a full-cycle sales expert who can own the end-to-end process--from lead generation and outreach to pitching solutions, negotiating contracts, and closing deals--while consistently meeting or exceeding quarterly and annual targets. The ideal candidate thrives in a fast-paced environment, understands the digital marketing landscape, and has proven success in B2B sales targeting North American and Australian markets.
Key Responsibilities
Lead Generation and Prospecting: Develop and execute strategies to identify potential clients using tools like LinkedIn Sales Navigator, CRM systems (e.g., HubSpot), email outreach, cold calling, and industry databases. Focus on businesses in the USA, Canada, and Australia that align with our service offerings.
Outreach and Relationship Building: Craft personalized pitches, conduct discovery calls, and nurture leads through multi-channel communication (email, phone, video demos) to build rapport and qualify opportunities.
Sales Process Execution: Manage the full sales funnel, including presenting customized digital marketing proposals, demonstrating ROI through case studies and metrics, handling objections, and negotiating contracts to secure deals.
Target Achievement: Meet or exceed monthly/quarterly KPIs, such as number of qualified leads, conversion rates, and revenue targets set by the company. Track performance using sales analytics and report on pipeline health.
Market Research and Strategy: Stay updated on digital marketing trends, competitor activities, and client pain points in target regions. Collaborate with internal teams (e.g., marketing, account managers) to refine acquisition strategies and create compelling collateral.
CRM Management: Maintain accurate records of leads, interactions, and deals in our CRM system to ensure seamless handoffs to account management post-closure.
Networking and Events: Represent the company at virtual/in-person industry events, webinars, and networking opportunities to generate referrals and partnerships.
Requirements
Experience: Minimum 3-5 years in B2B sales or business development, with a proven track record in client acquisition for digital marketing, advertising, or SaaS services. Experience selling to clients in the USA, Canada, or Australia is highly preferred.
Expertise in full-cycle sales processes, from cold outreach to deal closure.
Strong understanding of digital marketing services and how to articulate value propositions (e.g., ROI from SEO/PPC campaigns).
Proficiency in sales tools (e.g., LinkedIn, HubSpot, Salesforce, ZoomInfo) and outbound techniques (email sequences, A/B testing for campaigns).
Excellent communication, negotiation, and presentation skills; ability to handle high-volume outreach while maintaining personalization.
Results-oriented mindset with a history of meeting/exceeding targets (e.g., provide examples of quota attainment in past roles).
Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
Other: Ability to work remotely or in a hybrid setup. Strong analytical skills to interpret sales data and optimize strategies.
Preferred Qualifications
Certifications in sales (e.g., HubSpot Sales, Google Analytics) or digital marketing.
Experience in agency environments or with international client bases.
Familiarity with compliance standards for sales in regulated industries (e.g., GDPR for cross-border dealings).
Bilingual skills (e.g., English + French for Canadian markets) are a plus.
What We Offer
Competitive base salary (INR 900,000 - INR 12,00,000 commensurate with experience) plus uncapped commission structure.
Performance bonuses tied to targets.
Remote-friendly work environment with flexible hours.
Comprehensive benefits including health insurance, paid time off, professional development opportunities, and access to industry tools/training.
Collaborative team culture with growth potential in a scaling agency.
Opportunity to work with cutting-edge digital marketing projects and high-profile clients.
How to Apply
If you're a proactive sales powerhouse with a passion for digital marketing and a knack for turning prospects into loyal clients, we want to hear from you! Please submit your resume, a cover letter highlighting your relevant experience and target achievements, and links to any sales portfolios or case studies. In your cover letter, include your best example of closing a deal in the digital services space.
We are an equal opportunity employer and value diversity in our team. Only shortlisted candidates will be contacted.