About ClayWorksClayWorks Spaces is a leading provider of sustainable, custom-built office solutions, offering flexible coworking, built-to-suit, and managed office spaces. We are committed to enriching the workspace experience through innovative designs and exceptional services.Role OverviewOwn end-to-end regional marketing to drive pipeline growth, member acquisition, retention, and brand equity. Lead integrated campaigns across paid, owned, and earned channels; partner with Sales to deliver measurable revenue impact.Key Responsibilities- Campaign leadership: Plan and execute integrated, multi-channel campaigns (paid, social, content, email, events, partnerships) aligned to quarterly pipeline and revenue targets.- Go-to-market (GTM): Build GTM plans for new products/locations/priority buildings; tailor messaging for SMB, Enterprise, and broker segments.- Demand & lifecycle: Own lead gen, nurture, and re-engagement programs in CRM/marketing automation (email, in-app, SMS) with clear conversion goals.- Offline Marketing: Plan and execute on-ground activations, print collaterals, outdoor branding (OOH), and local campaigns.- Digital Marketing: Oversee performance marketing (Google, LinkedIn, Meta, etc.), SEO, SEM, and web analytics & manage website optimization, digital content, and paid ad strategy to maximize ROI.- Understanding of design: Work closely with design teams/agencies to translate briefs into compelling creatives & ensure all creative assets (online & offline) maintain brand aesthetics and consistency.- Events & activations: Plan, execute, and evaluate regional event programs that build brand and generate sales pipeline; manage budgets and post-event ROI.- Analytics & reporting: Track performance, optimize channel mix and spend; build weekly/monthly dashboards and insights for leadership.(Senior: own QBR/MBR narratives.)- Brand & content: Maintain brand consistency; brief/craft content (landing pages, ads, emails, case studies), and manage creative stakeholders/agencies- Budget & vendors: Manage budgets, negotiate with vendors/partners; ensure on-time, on-budget delivery.- Stakeholder management: Work cross-functionally (Product, Ops, PR, Partnerships) to deliver cohesive market plans.- Mentor/lead a team and/or agencies; uphold bar for creative and brand.Qualifications- 4 - 6 years of B2B/B2C marketing with multi-channel ownership; coworking/real estate, SaaS, or multi-location brand experience a plus.- Proven track record leading integrated campaigns tied to revenue goals.- Strong analytics: comfortable with dashboards and attribution; ability to translate data into strategy. Tools: GA/GA4, Salesforce, Looker/Tableau/Power BI. (Senior: drive the marketing performance narrative to execs.)- Hands-on with marketing automation (e.g., email, in-app, SMS), A/B testing, and lifecycle journeys.- Event marketing experience across planning, execution, and ROI reporting.- Excellent stakeholder managementTools & Platforms- HubSpot/Marketo/Braze (automation), Google Analytics/Looker/Tableau/Power BI (analytics), Asana/Jira (PM), social & ad platforms (ref:updazz.com)
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