Job Description

Job Category: Sales, Marketing & Product Management Leadership
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About Business:
Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.
Cements: Adani Cements, part of the Adani Group, is a leading player in the Indian cement industry, committed to delivering high-quality products and innovative solutions. With a focus on sustainability and advanced manufacturing technologies, Adani Cements aims to revolutionize the construction sector and contribute to building a stronger, more resilient future.
Job Purpose:
Chief Sales Officer is a strategic leader responsible for driving the overall sales strategy, fostering innovation, and delivering sustained growth and profitability for the designated cluster.
Responsibilities:
Strategic Planning and Execution

• Collaborate with executive leadership to develop and refine the company's overall sales strategy and go-to-market approach, ensuring alignment with broader business objectives.
• Drive the implementation of strategic initiatives and sales programs, monitoring progress and performance against established goals and timelines.
• Provide regular updates and reports to senior management on sales performance, market trends, and key strategic initiatives, facilitating informed decision-making and course corrections as needed.

Compliance with Legal and Regulatory Standards

• Ensure adherence to all relevant laws, regulations, and corporate policies within sales and marketing function.
• Conduct regular compliance audits to monitor adherence to legal and regulatory standards.
• Prepare and submit detailed compliance reports to senior management, highlighting areas of concern and improvement.

Stakeholder Engagement and Relationship Management

• Cultivate and maintain strategic relationships with key customers, industry influencers, and stakeholders to drive business development opportunities and enhance customer satisfaction.
• Act as the primary liaison between the organization and key accounts, addressing their needs, resolving issues, and ensuring a high level of service and support.

Ethical Standards

• Use ethical reasoning to guide decisions, considering the broader impact on the organization and stakeholders.
• Ensure all communications, both verbal and written, reflect the organization's commitment to integrity and ethics.

Financial Management and Performance Optimization

• Develop and manage the sales budget at a regional and organizational level, allocating resources strategically to support sales objectives and growth initiatives.
• Monitor financial performance against budgetary targets, identifying opportunities for cost optimization, revenue enhancement, and resource reallocation.
• Implement financial controls and risk management practices to ensure fiscal responsibility and alignment with organizational goals.

Commercial Acumen

• Drive commercial success by contributing to the development and implementation of strategies that enhance revenue and market position.
• Identify and leverage new business opportunities to maximize organizational growth.

Corporate Governance

• Establish a clear framework for ethical decision-making within the department, providing guidance on ethical dilemmas.
• Ensure departmental activities align with corporate governance principles and organizational values.
• Set up mechanisms for reporting unethical behaviour, ensuring issues are addressed promptly and fairly.

Leadership and Organizational Development

• Provide visionary leadership to regional sales managers and their respective teams, fostering a culture of excellence, innovation, and accountability.
• Mentor and coach sales leaders to develop their leadership capabilities and drive performance excellence across the organization.
• Establish talent development programs and succession plans to ensure a pipeline of high-potential leaders capable of driving future growth and success.

Innovation and Continuous Improvement

• Promote a culture of innovation by encouraging team members to propose new ideas and approaches.
• Pilot new technologies and approaches to determine their effectiveness and scalability within the department.
• Implement feedback mechanisms to gather insights and make iterative improvements to processes and practices.

Policy Adherence and Development

• Implement and enforce organizational policies to maintain consistency and alignment with corporate objectives.
• Contribute to policy development by providing feedback and insights from departmental operations.

Brand Strategy and Promotion

• Define and execute brand-building initiatives to enhance brand visibility, awareness, and reputation in the marketplace.
• Oversee the development of integrated marketing and promotional campaigns to support sales objectives and drive demand generation.
• Evaluate the effectiveness of branding and promotional efforts through data-driven analysis and ROI measurement, adjusting strategies as needed to optimize results.

Strategic Channel Management

• Develop and refine channel management strategies in collaboration with regional sales teams to optimize distribution channels and enhance market penetration.
• Lead negotiations with sales promoters, dealers, and distribution partners to ensure alignment with company objectives and strategic priorities.
• Implement channel performance metrics and KPIs to monitor effectiveness and drive continuous improvement initiatives.

Internal Controls and Risk Management

• Develop and implement robust internal control systems to safeguard against financial and operational leakages.
• Conduct comprehensive risk assessments to identify potential threats to departmental operations.
• Monitor internal controls through regular audits and reviews, ensuring compliance and effectiveness.

Industry Leadership and Strategy

• Maintain a deep understanding of the cement manufacturing industry by actively participating in conferences, seminars, and networking events.
• Drive strategic decision-making by evaluating the company's competitive positioning relative to key competitors, identifying strengths, weaknesses, and areas for improvement.

Compliance and Governance

• Regularly audit sales transactions, contracts, and agreements to verify adherence to established policies and regulations, identifying discrepancies or potential issues.
• Develop and monitor key performance indicators (KPIs) for sales governance, such as adherence rates, audit findings, and corrective actions taken.

Ethics and Governance Integration

• Ensure that ethical guidelines are integrated into all aspects of departmental planning and operations.
• Align departmental activities with the organization's governance framework, ensuring compliance with established policies.
• Establish accountability measures to ensure adherence to governance and ethical standards across the department.

Key Stakeholders - Internal:

• Brand and Promotion Team
• Finance Team
• Digital Team
• Executive Leadership Team
• Regional Sales Managers

Key Stakeholders - External:

• Sales Promoters
• Dealers
• National Government Agencies

Qualifications:
Educational Qualification:

• MBA or equivalent degree, with a specialization in Sales, Marketing, Business Administration, or a related field.

Work Experience (Range of years):

• 15+ years of experience in sales & marketing roles preferably in construction, building material, and consumer goods industry.
• Experience of managing a team of 20+ subordinates

Skills Required