Job Description

Job Details:

Location - S.G. Highway, Ahmedabad

Work from office

Experience - 2 to 3 years

Key Responsibilities

Analyze website performance metrics (traffic, engagement, conversion) and identify opportunities for optimization. Develop and execute A/B and multivariate tests to improve conversion rates and lead quality. Collaborate with the marketing, design, and product teams to enhance UX, landing page design, and user flows. Leverage tools like

Google Analytics 4, Hotjar, Google Optimize/VWO, and Tag Manager

to gather insights and track performance. Work closely with the SEO and paid media teams to align CRO strategies with acquisition goals. Implement

AI-driven personalization and behavioral targeting

to deliver customized user experiences. Present data-backed recommendations to improve website performance and ROI. Stay up to date with the latest CRO, UX, and digital marketing trends for 2025 and beyond.

Required Skills & Qualifications

2-3 years of hands-on experience in CRO, UX optimization, or digital performance marketing. Proven success improving website conversions or revenue through testing and data-driven decision-making. Strong understanding of

user psychology, funnel optimization, and website analytics

. Familiarity with

GA4, GTM, Looker Studio, Optimizely, Hotjar, VWO, HubSpot, or similar tools

. Working knowledge of

HTML/CSS and website CMS platforms (e.g., WordPress, Magento, Shopify)

is a plus. Excellent analytical, creative, and communication skills. A growth mindset with curiosity to experiment, learn, and iterate fast.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Paid time off
Work Location: In person