Job Description

Job Opening: Chief Marketing Officer - Excellencia Group of Institutions

Location:

Hyderabad

About Us:

Excellencia Group of Institutions

is a premier educational organization specializing in Junior Colleges and CBSE Schools. With a proven track record of academic success and continuous innovation in teaching methodologies, we are now expanding our outreach.

We are seeking a dynamic and strategic

Chief Marketing Officer

to lead our efforts in branding, outreach, and student acquisition. This is a key leadership role focused on driving growth, enhancing visibility, and establishing Excellencia as a top choice for aspiring students and their families.

Position Summary:

We are seeking a highly driven and strategic

Chief Marketing Officer

with a proven background in the education industry. The role involves developing and executing comprehensive marketing strategies to build the brand, generate leads, and drive admissions across all branches.

Key Responsibilities:

Plan and run marketing campaigns (digital, ATL & BTL) to boost student enrollments. Manage the overall marketing budget effectively. Oversee digital activities including SEO, SEM, social media, email, and website updates. Coordinate with academic and operations teams for events like seminars, webinars, open houses, and scholarship drives. Monitor and support marketing activities across all branches. Lead expansion efforts by identifying new markets and planning marketing for new branch launches. Build outreach partnerships with schools, junior colleges, and education consultants. Analyze market trends, competitor activity, and customer insights to improve marketing strategies. Lead and guide the marketing team to achieve goals. Ensure strong brand positioning and consistent messaging across all platforms.

Required Qualifications:

MBA from a reputed institute. Minimum 10 years of experience in educational marketing, preferably in the Schools/ +2/ Junior Colleges segment. Strong understanding of digital marketing tools and platforms. Excellent communication, leadership, and organizational skills. Proven record of driving admissions growth through effective marketing strategies

Preferred Skills:

Experience managing regional campaigns across multiple locations. Creative and analytical mindset with strong problem-solving skills. Ability to thrive in a fast-paced, target-driven environment

Why Join Us?

Be part of a rapidly growing brand in the education space. Play a strategic role in influencing the educational journey of young learners. Work with a passionate and mission-driven team. Competitive salary and performance-based incentives

To Apply:

Send your updated CV and a cover letter to careers@excellencia.co.in with the subject line: Application for Chief Marketing Officer

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,800,000.00 per year

Work Location: In person