Job Description

Designation : Chief Marketing Officer

Department : Marketing

Qualification : Postgraduate

Experience : 15 years & above

Broad Responsibilities

Responsible for overall marketing & public relations activities of the institute. Develop a competitive edge for the Department/ Function from its ranking, rating
and enrolment, induction, placement and marketing efforts.


Develop and sustain marketing strategies to meet institutional objectives as well as public
relations, manage nationwide marketing, advertising and promotional staff and all
related activities


Marketing and selling of all full time program and other programs Participate in Rating, Ranking and related Surveys. Contribute towards Governance, Compliance and Administration, conduct customer
research, market situation analysis,, competitor activity and implement marketing plan/ make


necessary changes


Responsible for creating, implementing and measuring the success of the
comprehensive marketing, communications and public relations program In the
eyes of the stakeholder system you serve.


Ensure articulation of institute's desired image and position, assure consistent
communication of image and position throughout the institute, and position to all
constituencies- internal and external.


Responsible for editorial direction, design, production and distribution of all institute
publications.
Coordinate media interest in the institute and ensure regular contact with target
media and appropriate response to media requests.
Oversee the preparation and distribution of media releases, media copy and other
promotional content.
Participate, input into periodic processes/ meetings ,to review the health and
functioning of the program/specialization/vertical and strive to emulate the best in
class benchmark- domestically/ internationally.


Assist/Contribute to ensuring quality assurance, within the institute's overall
framework, student admissions, and content relevance.
Nurture and enhance to have interdisciplinary engagement and collaboration
approaches, deployed in the institutional ecosystem
To support and implement the new knowledge creation and/or research strategy of
the specialization/Institute.
Participate and contribute to various Committees/ Boards, which are in place for
the in institute's decision-making and governance
Promote, facilitate and enhance interdisciplinary engagement and collaboration
approaches, deployed in the institutional ecosystem
Participate in various Committees/ Boards in institute's decision-making and
governance.
Contribute in Institutional Activities, such as Accreditation (national & International),
selection and admission of students, Foundation Fortnight, conferences, Seminars,
Roundtables, Placement, Mentoring, AC-DC, AOL, AAA, GCL )


Strengthen and contribute to Institute's industry-academia interface/engagements
with key stakeholders, i.e. alumni, International partners, other domestic
partners/alliances.


Accountability to policies, rules and regulations, prescribed by the Regulatory Bodies,
Governing Trust and the Institute.