Job Description

About Company:
Our client is a significant contributor in the Battery Energy Storage Systems (BESS) sector, playing a crucial role in India's transition to clean energy.?
An Ideal Candidate:
The candidate must have experience in renewable energy, battery storage, or power EPC marketing roles. He should be familiar with energy storage technologies (Li-ion, flow batteries, hybrid systems) and policy landscape. He should have proven ability to build GTM strategies, manage high-value partnerships, and support bidding teams.
Key Competencies:
1. Go-To-Market (GTM) Strategy

• Develop and execute a GTM plan for BESS offerings - grid-scale, C&I, hybrid renewable + storage solutions.
• Position as a thought leader in the energy transition space through white papers, panel talks, and industry participation.
• Build a pipeline of opportunities by mapping upcoming tenders, SECI/NTPC/Renewable bids, and state energy storage policies.

2. Strategic Partnerships & Alliances

• Forge partnerships with battery OEMs, PCS manufacturers, EMS providers, and EPC collaborators to strengthen SPML's offerings.
• Drive co-marketing campaigns with technology partners to build credibility and visibility in the energy storage market.

3. Digital & Content Marketing

• Curate high-impact content - case studies, capability brochures, LinkedIn campaigns, explainer videos - to tell the BESS story.
• Lead digital presence optimization for BESS vertical, including SEO, paid campaigns, and lead-generation funnels.
• Build a knowledge center showcasing project execution expertise, technology differentiators, and client ROI.

4. Market Intelligence & Policy Tracking

• Monitor national energy storage mission, regulatory developments, battery price trends, and competitor strategies.
• Maintain a dashboard of BESS tenders, RFPs, and policy updates for internal stakeholders to enable faster bid decisions.

5. Investor & Stakeholder Engagement

• Collaborate with CFO and CEO to prepare investor decks, feasibility studies, and market opportunity presentations.
• Lead brand-building events, site visits, and demo projects for key customers and government stakeholders.

6. Leadership & Team Development

• Build and manage a specialized BESS marketing & communications team.
• Manage agencies, PR partners, and consultants to deliver impactful campaigns on time and within budget.
• Mentor junior marketers and create a succession plan for sustainable growth.

Skills Required