Job Description

Chief Marketing Officer (CMO) - Technovalley

Reporting To

Chief Executive Officer / Managing Director

Job Purpose

To lead and drive the overall marketing strategy and execution for Technovalley--ensuring alignment with the company's vision of being a global high-technology IT consulting and skills-development organisation. The CMO will build the brand, accelerate growth in India and abroad (including Africa & Middle East), enhance lead-generation, manage the marketing team, and optimise ROI on marketing investments.

Key Responsibilities

Define and execute a holistic marketing strategy (brand, demand generation, digital, communications, partnerships) aligned with Technovalley's positioning as not just a training institute but a global consulting-and-upskilling company. Build and elevate the Technovalley brand across domestic and international markets (India, Botswana, Zambia, Qatar, etc.). Lead performance marketing efforts: digital campaigns (Google, Meta, LinkedIn, YouTube), SEO/SEM, content marketing, influencer/affiliate partnerships. Oversee lead-funnel development, conversion optimisation, marketing analytics, and ROI measurement. Manage marketing budget, vendor/agency relationships, cross-functional collaboration with Admissions, Sales, Academic Delivery, Consulting Services, and Placement teams. Launch campaigns for key programs (e.g., Python Full Stack Developer, Certified Data Scientist, Generative AI Specialist) and our corporate consulting/training services via the Advanced Consulting SBU. Drive market research and insights: competitor analysis, industry trends in deep-tech, up-skilling & reskilling, emerging markets (Africa, Middle East). Mentor and build a high-performing marketing team, set KPIs, foster a culture of innovation, experimentation and data-driven decision-making. Ensure consistent messaging and creative across all channels and markets; act as brand guardian. Manage marketing for global expansions, partnerships with governments / institutions (e.g., Botswana, Zambia) and large-scale skilling initiatives.
Key Qualifications & Experience

Proven track-record (10+ years) in senior marketing roles ideally in ed-tech, training, consulting, or global services companies. Strong digital marketing expertise: performance marketing, lead generation, analytics. Strategic thinker with global mindset and experience across multiple geographies. Experience building and scaling brands, launching new markets or programs. Excellent leadership skills, ability to manage cross-functional teams and multiple stakeholders. Strong communication (written & verbal), story-telling, presentation & negotiation skills. Comfortable working in fast-growing companies, handling ambiguity, multiple priorities. Ideally, familiarity with technology education, certifications (cybersecurity, AI/ML, data science), and consulting services.
Key Metrics / KPIs

Brand awareness lift in target markets. Lead volume, lead quality, cost-per-lead (CPL), cost-per-acquisition (CPA). Conversion rate from inquiry to enrolment/sale. Return-on-ad-spend (ROAS), marketing ROI. Market share or new market penetration (e.g., Africa, Middle East). Team performance, time-to-market for campaigns, campaign innovation.
Working Conditions & Location

Based at Kochi (Edapally / Infopark) with hybrid/remote flexibility as required. Occasional travel to other domestic and international markets (Botswana, Zambia, Qatar, etc.). Competitive compensation package with performance-linked incentives and possible equity/long-term incentives.
Why Join Technovalley?

Be part of a dynamic and fast-growing global tech consulting & up-skilling company. Opportunity to shape the brand and go-to-market strategy for cutting-edge programs (Python, AI/ML, Data Science, Cybersecurity) and corporate consulting services. Work in a high-energy, entrepreneurial environment with global aspirations.
Job Type: Full-time

Pay: ₹40,000.00 - ₹61,102.21 per month

Work Location: In person