Job Description

Chief Marketing Officer- IT(SaaS)-Surat-2.5L
Salary- 2.5lac + ESOPs
Equity: ESOPs offered
Reports To: Founder/CEO
Location: Surat, Gujarat
Employment Type: Full-time, Founding Role
Role Overview
Company is seeking a dynamic Chief Marketing Officer to build and lead the marketing function from the ground up. The CMO will develop brand strategy, establish market positioning, drive customer acquisition, and create a comprehensive marketing ecosystem that supports company's growth ambitions.
Key Responsibilities
? Define and execute a comprehensive marketing strategy and brand
positioning
? Build a marketing team and establish marketing functions (demand
generation, brand, content, partnerships)
? Develop an integrated go-to-market strategy for product launches
? Establish a marketing technology stack and automate processes
? Create and manage marketing budget; track ROI and attribution
? Lead brand development, messaging, and visual identity initiatives
? Develop and execute customer acquisition strategies across digital channels
? Manage content marketing, thought leadership, and PR initiatives
? Build and cultivate strategic partnerships and influencer relationships
? Oversee marketing analytics and reporting; establish key performance metrics
? Collaborate with Sales and Product teams for alignment and lead generation
? Manage investor relations and fundraising communications
? Represent Soulera at conferences, events, and media engagements
? Drive demand generation and lead quality optimisation
Required Qualifications
? 12+ years of marketing experience, with 6+ years in CMO or VP Marketing
roles
? Proven success building marketing organisations from scratch in B2B or B2C
tech
? Strong background in digital marketing, growth marketing, and demand
generation
? Experience with marketing automation, CRM, and analytics platforms
? Demonstrated expertise in brand building and positioning
? Strong content marketing and storytelling abilities
? Experience leading both organic and paid marketing initiatives
? Track record of driving customer acquisition at a favourable CAC
? Excellent cross-functional collaboration and communication skills
? Data-driven approach to decision making and optimisation
Preferred Qualifications
? Background in AI, SaaS, enterprise software, or technology products
? Experience in the Indian startup ecosystem or scaling in India
? Familiarity with fundraising and investor communications
? Knowledge of innovative marketing channels and emerging platforms
? Previous high-growth startup experience (pre-Series C stage)
? Expertise in performance marketing and growth hacking
? Track record of building strong marketing teams
Compensation & Benefits
? Competitive executive-level salary package
? Substantial ESOP grants (subject to vesting schedule)
? Performance bonuses and incentives
? Marketing budget and team-building resources
? Health insurance and wellness benefits
? Professional development and conference budget
? Flexible work arrangements
? Founding team perks and equity discussions
Application Process
Interested candidates should submit:
1. Updated resume/CV highlighting relevant experience
2. Cover letter explaining interest in the role
3. Portfolio of marketing work (campaigns, brand strategies, case studies)
4. References from previous employers or collaborators
Evaluation Criteria
? Relevant experience in building marketing organisations
? Track record of successful brand building and customer acquisition
? Cultural fit and alignment with startup values
? Ability to operate in ambiguous environments
? Demonstrated team building and strategic leadership
? Data-driven marketing approach and results orientation
Terms & Conditions
? ESOP package subject to vesting schedule
? The employment contract will detail confidentiality, IP ownership, and
non-compete clauses
? Background verification will be conducted
? Commitment to the company vision and values is required
? Flexible working arrangements available

Skills Required