Job Description

Chief Marketing Officer- IT(SaaS)-Surat-2.5L

Salary- 2.5lac + ESOPs

Equity: ESOPs offered

Reports To: Founder/CEO

Location: Surat, Gujarat

Employment Type: Full-time, Founding Role

Role Overview

Company is seeking a dynamic Chief Marketing Officer to build and lead the marketing function from the ground up. The CMO will develop brand strategy, establish market positioning, drive customer acquisition, and create a comprehensive marketing ecosystem that supports company//'s growth ambitions.

Key Responsibilities

Define and execute a comprehensive marketing strategy and brand

positioning

Build a marketing team and establish marketing functions (demand

generation, brand, content, partnerships)

Develop an integrated go-to-market strategy for product launches Establish a marketing technology stack and automate processes Create and manage marketing budget; track ROI and attribution Lead brand development, messaging, and visual identity initiatives Develop and execute customer acquisition strategies across digital channels Manage content marketing, thought leadership, and PR initiatives Build and cultivate strategic partnerships and influencer relationships Oversee marketing analytics and reporting; establish key performance metrics Collaborate with Sales and Product teams for alignment and lead generation Manage investor relations and fundraising communications Represent Soulera at conferences, events, and media engagements Drive demand generation and lead quality optimisation

Required Qualifications

12+ years of marketing experience, with 6+ years in CMO or VP Marketing

roles

Proven success building marketing organisations from scratch in B2B or B2C

tech
Strong background in digital marketing, growth marketing, and demand

generation

Experience with marketing automation, CRM, and analytics platforms Demonstrated expertise in brand building and positioning Strong content marketing and storytelling abilities Experience leading both organic and paid marketing initiatives Track record of driving customer acquisition at a favourable CAC Excellent cross-functional collaboration and communication skills Data-driven approach to decision making and optimisation

Preferred Qualifications

Background in AI, SaaS, enterprise software, or technology products Experience in the Indian startup ecosystem or scaling in India Familiarity with fundraising and investor communications Knowledge of innovative marketing channels and emerging platforms Previous high-growth startup experience (pre-Series C stage) Expertise in performance marketing and growth hacking Track record of building strong marketing teams

Compensation & Benefits

Competitive executive-level salary package Substantial ESOP grants (subject to vesting schedule) Performance bonuses and incentives Marketing budget and team-building resources Health insurance and wellness benefits Professional development and conference budget Flexible work arrangements Founding team perks and equity discussions

Application Process

Interested candidates should submit:

1. Updated resume/CV highlighting relevant experience

2. Cover letter explaining interest in the role

3. Portfolio of marketing work (campaigns, brand strategies, case studies)

4. References from previous employers or collaborators

Evaluation Criteria

Relevant experience in building marketing organisations

Track record of successful brand building and customer acquisition Cultural fit and alignment with startup values Ability to operate in ambiguous environments Demonstrated team building and strategic leadership Data-driven marketing approach and results orientation

Terms & Conditions

ESOP package subject to vesting schedule The employment contract will detail confidentiality, IP ownership, and

non-compete clauses

Background verification will be conducted Commitment to the company vision and values is required * Flexible working arrangements available