Job Description

- Developing Marketing Strategies: Creating comprehensive marketing strategies to promote the consultancy\'s services and programs to prospective international students. This involves identifying target markets, defining unique selling points, and positioning the consultancy effectively.

- Digital Marketing Management: Overseeing digital marketing efforts, including social media marketing, email campaigns, content marketing, SEO, and online advertising to attract and engage with potential students.

- Brand Management: Ensuring consistent branding across all marketing channels and materials, maintaining a strong and positive brand image for the consultancy.

- Market Research and Analysis: Conducting market research to understand student demographics, preferences, and trends. Analyzing competitors strategies to stay competitive and make data-driven marketing decisions.

- Lead Generation and Conversion: Developing lead generation strategies and optimizing conversion rates through effective marketing and sales funnel management.

- Content Creation and Marketing: Supervising the creation of marketing materials such as brochures, website content, blog posts, videos, and other promotional assets.

- Partnerships and Alliances: Establishing and nurturing relationships with educational institutions, agents, and other relevant partners to expand the consultancy\'s network and reach.

- Events and Campaigns: Planning and executing marketing events, webinars, workshops, and other campaigns to generate leads and promote the consultancy\'s services.

- Data Analysis and Reporting: Monitoring key performance indicators (KPIs) and marketing analytics to measure the effectiveness of marketing campaigns and report insights to the management team.

- Budget Management: Managing the marketing budget efficiently and ensuring resources are allocated wisely to achieve optimal results.

- Compliance and Regulations: Ensuring compliance with relevant regulations and guidelines related to international student recruitment and marketing practices.

- Innovative Marketing Strategies: Identifying and implementing innovative marketing approaches and technologies to enhance the consultancy\'s market presence and stay ahead of the competition.

- Team Leadership and Management: Leading and mentoring the marketing team, setting objectives, providing guidance, and fostering a collaborative and results-oriented work environment.

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