Job Description

Locations: Ahmedabad

Position: Chief Marketing Officer (CMO)

Experience- 8 + years

Ctc- upto 30lpa - 50 lpa (depends on interview)

Working Days- 6 days

Position:

Objective: To lead and innovate the company's marketing strategy, strengthen brand visibility, foster customer engagement, and drive sustainable growth through data-driven and creative marketing initiatives, ultimately achieving business targets.

Key Responsibilities:

1. Strategic Marketing Leadership

o Align marketing goals with overall business objectives, with a specific focus on achieving set business targets, such as revenue growth, market expansion, and brand reach.

o Develop a deep understanding of the Ideal Client Profile (ICP) and create strategic approaches to guide them effectively along the buying journey.

2. Revenue Growth and Business Target Achievement

o Own and be accountable for achieving marketing-driven revenue and growth targets, actively contributing to the company's profitability and long-term success.

o Collaborate with sales and finance teams to set realistic, yet ambitious targets, ensuring that marketing initiatives are designed to meet these goals.

3. Brand Management and Positioning

o Develop and execute branding strategies that maintain positive public perception and support the achievement of business goals.

o Conduct regular brand audits to assess and refine brand positioning for competitive advantage.

4. Campaign and Budget Management

o Design and oversee marketing plans and campaigns aimed at meeting target metrics, such as lead generation, conversion rates, and customer retention.

o Manage marketing budgets to optimize spending and maximize ROI, adjusting resource allocation as needed to align with business priorities.

5

. Market Research and Trend Adaptation

o Conduct in-depth market research to identify trends, opportunities, and challenges, using this data to inform marketing strategies aligned with revenue goals.

6. Customer Insights and Experience Enhancement

o Gather and share customer insights with leadership to ensure a customer- centric approach that supports business growth.

o Enhance customer experience across touchpoints, addressing pain points to increase satisfaction and loyalty.

7. Product Narrative and Storytelling

o Develop engaging narratives for products and services to clearly communicate value, increase product demand, and support sales targets.

o Tailor messaging for each stage of the customer journey to improve brand resonance and customer retention.

8. Social Media and Digital Strategy

o Drive social media strategies that not only build brand awareness but also convert leads, contribute to sales growth, and reach business targets.

o Manage content strategy across digital platforms to foster engagement and align with marketing objectives.

9

. Performance Metrics and Analytics

o Establish and track KPIs that directly link to business targets, using data to optimize campaigns and ensure measurable contributions to the company's growth.

o Regularly analyze marketing performance to ensure continuous

improvement and goal achievement.

10.

Strategic Partnerships and PR Management

o Develop partnerships and manage PR to enhance brand reputation and visibility, supporting both brand positioning and revenue objectives.

o Respond to media inquiries and represent the company in public events to increase credibility and customer trust.

11.

Event Planning and Representation

o Organize and participate in events with a focus on networking, lead generation, and customer engagement to help meet business targets.

12.

Team Leadership and Development

o Lead a results-oriented marketing team, setting clear targets, fostering a high-performance culture, and ensuring the team's alignment with business goals.

13

. Innovation and Technology Integration

o Adopt new marketing technologies and approaches that increase efficiency, reduce costs, and help achieve revenue and market share goals.

14. Crisis Management and Brand Protection

o Execute crisis communication plans to protect the brand, ensuring minimal disruption to business targets and revenue growth.

Key Skills & Requirements:

Strong expertise in brand management, marketing strategy, and campaign execution, with a proven record of achieving business targets. Exceptional storytelling and communication skills across all formats. Proficiency in data analytics, with a focus on metrics that drive revenue and track progress toward growth goals. Experience in cross-functional team leadership and strategic partnership development. Deep understanding of market trends, digital marketing tools, and CRM solutions to support a data-driven approach to meeting business objectives.
Thanks & Regards

Jyoti (Recruitment Executive)

9211711373

jyoti.shah@orbitouch-hr.com

Orbitouch Outsourcing Pvt Ltd

Job Types: Full-time, Permanent

Pay: ?3,000,000.00 - ?5,000,000.00 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

1. How many years of experience do you have in Product Marketing? How many years of experience do you have in Growth Marketing? How many years of experience do you have in digital Growth? What is your current CTC in Lacs per annum? What is your expected CTC in Lacs per annum? What is your notice period? Are you currently residing in Ahmedabad or willing to relocate to Ahmedabad? How many years of experience do you have in Brand Marketing? How many years of experience do you have in Campaigns? how many years of experience do you have in fintech Industry and current are you working in Fintech Industry ?
Experience:

Chief Marketing Officer (CMO): 8 years (Required)
Work Location: In person