Job Description

The Chief Marketing Officer (CMO) will be responsible for driving the end-to-end marketing strategy for Litemed across all channels. This role requires a visionary leader with deep expertise in D2C and B2C marketing, performance-driven growth strategies, and proven experience in scaling consumer brands. The ideal candidate will combine strong analytical capabilities with creative brand-building skills.
Key Responsibilities
Brand Strategy & Leadership
Develop and execute the overall brand and marketing strategy aligned with Litemed's business goals.
Build, grow, and strengthen Litemed's brand positioning across all consumer touchpoints.
Lead brand storytelling, visual identity, and communication strategy.
Growth & Performance Marketing
Own the full marketing funnel -- awareness, acquisition, retention, and loyalty.
Oversee digital marketing strategies including paid ads, SEO, SEM, social media, affiliate marketing, and influencer partnerships.
Optimize CAC, ROAS, LTV, and other key performance metrics.
D2C & B2C Expansion
Drive growth across D2C platforms (website, marketplaces) and B2C channels (retail, clinics, partner networks).
Identify new market opportunities and lead go-to-market plans for product launches.
Scale revenue through data-driven experiments, segmentation, and consumer insights.
Product & Consumer Insights
Collaborate with Product, Sales, and Operations teams to align marketing strategies with product pipeline and market needs.
Leverage data analytics to understand consumer behaviour, market trends, and competitive landscape.
Lead customer-centric initiatives to improve brand experience and retention.
Team Leadership & Collaboration
Build and lead a high-performing marketing team across brand, digital, creative, and content functions.
Work closely with senior leadership to align marketing ROI with business objectives.
Manage marketing budgets, forecasting, and resource allocation.
Requirements
Qualifications & Requirements
10-15+ years of proven experience in Marketing, with strong expertise in D2C and B2C brands.
Demonstrated success in scaling a consumer brand, preferably in health, wellness, beauty, personal care, or FMCG.
Strong understanding of digital performance marketing, consumer acquisition, and growth strategies.
Experience in brand building, storytelling, and managing end-to-end marketing functions.
Excellent leadership, communication, and cross-functional collaboration skills.
Data-driven mindset with strong analytical and problem-solving abilities.
Ability to thrive in a fast-paced, growth-oriented environment.

Skills Required