Job Description

Chief of Marketing

Summary

The Chief Marketing will be a core member of the hospital's leadership team, accountable for

brand leadership, patient acquisition, revenue growth, and market expansion

. The CMGO will integrate

digital excellence, offline marketing, and strategic business development

to position Saroj Hospital as a leading super-speciality healthcare provider.

What you will do: (Key responsibilities):

Strategic Leadership & Business Growth

Define and execute the

hospital's growth and brand strategy

in alignment with the Board's vision.

Partner with business, clinical, and operations leadership to drive

footfall, occupancy, and specialty growth

.

Identify

new growth opportunities

including corporate tie-ups, insurance networks, referral partnerships, and market expansion.

Brand Equity:

Share of voice & top-of-mind recall in Delhi NCR healthcare market.

Foster use of analytics to take informed decisions and ensure deep understanding of market sizing, drivers and forecasts across the modalities and local markets.

Marketing & Brand Leadership

Strengthen Saroj Hospital's positioning as a

premium, trusted, and patient-first healthcare brand

.

Lead integrated

digital + offline campaigns

that highlight specialties, super-specialist doctors, and patient success stories.

Establish a

robust media and PR presence

to ensure the hospital is among one of the

top brands in Delhi NCR healthcare sector

.

Conceptualize and own Brand & Marketing strategy and positioning.

Digital First Strategy

Responsible for building brand salience leveraging social handles and offline channels. Build a

digital-first brand

that converts awareness into measurable patient footfall and revenue

Built integrated 360-degree campaigns, blending ATL, BTL, and Digital strategies to drive brand growth and customer engagement. Manage Paid, Owned and Earned media strategy (SEO & PPC)

Be a part of healthcare teams, from commissioning a new hospital - from brand launch to establishing its market presence.

Drive

online patient acquisition

through website optimization, SEO/SEM, ORM, digital campaigns, and doctor-led webinars.

Foster use of analytics to take informed decisions and ensure deep understanding of market sizing, drivers and forecasts across the modalities and local markets.
Ensure best-in-class

digital reputation with ratings >4.5

on healthcare review platforms.

Digital Performance:

Online inquiries, appointment conversions, ORM >4.5.

Growth & Partnerships

Expand patient base through

corporate empanelment's, TPAs, insurance partners, and government schemes

.

Establish collaborations with industry associations, wellness companies, and technology partners for sustained growth.

Revenue Growth:

% contribution of marketing & partnerships to top-line revenue.

Patient Acquisition:

Increase in OPD/IPD volumes attributable to marketing & business initiatives.

Governance & ROI Management

Build

real-time dashboards

on patient acquisition cost, marketing ROI, lead conversions, and revenue impact.

Deliver measurable results with

3-4x return on marketing & growth investments

.

Report quarterly to the Board on brand equity, growth outcomes, and competitor benchmarking.

Supports the long-term strategy development process and customer trends within the regions that may impact Go-To-Market (GTM) strategies; align GTM strategies and provide guidance to Value Delivery on how to prepare for / pre-empt trends through commercial approach. Government Agencies & Regulators: Maintain high profile in front of regulatory bodies.
Prepare annual marketing plans and manage EBITDA and Cash Flow, successfully achieve gross revenue targets of Rs. Crores. Focus on enhancing Brand Equity Index and increasing market share by exceptional % YoY.

Qualifications and skills

MBA/PGDM in Marketing, Healthcare Management, or equivalent.

12-15 years of progressive leadership experience in hospital/healthcare marketing & growth roles.

Proven track record of scaling hospital brands, driving patient acquisition, and delivering measurable revenue growth.

Deep expertise in

digital transformation, healthcare PR, and strategic partnerships

.

Strong network with corporate HRs, TPAs, media, and healthcare influencers.

Key Competencies

Visionary Growth Mindset

Strategic Brand Builder

Strong Business & Commercial Acumen

Stakeholder Influence at Board Level

Digital Transformation Leader

Execution Excellence with Measurable Outcomes

Location

: Rohini, Delhi

Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person