Job Description

Revenue Responsibility through Targeted Lead Generation & Nurture Responsible for executing the Revenue Goal of the year through a sharp lead gen strategy and collaborating with sales through reviewing their performance as well as lead quality to ensure revenue outcomes Responsible for CRM strategy and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements to reactivate leads in database and deliver revenue outcomes Work on conversion hypothesis based lead engagement/ nurture journeys for fresh leads through performance campaigns to assist with lifts on lead conversion rates Work with Alumni programme and team to engage and moentize alumni base through referral, repeat Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc. Work on creating and optimizing customer journeys and lifecycle Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Past experience in ed tech, particularly in executive education/ early careers will be a plus

EXPERTISE AND QUALIFICATIONS

QUALIFICATIONS:

10-12 years of experience in performance marketing/ revenue management, with a minimum of 3-5 years on CRM as a practice Strong data acumen and ability to drive business through data analysis and campaign optimizarions Ability to work in a matrix org with sales teams to deliver not just leads, but revenue outcomes Strong working knowledge and experience with CRM platforms for database engagement and lead generation basis lead goals Experience and comfort with lead targets and optimizing campaigns for better lead quality/ revenue per spend KPIs Past experience on SFMC as a platform Ability to align with business teams and aligning goals Strong attention to detail, excellent verbal skills, self-starter Experience in managing team of 3+
Job Type: Full-time

Pay: ₹2,900,000.00 - ₹3,000,000.00 per year

Benefits:

Cell phone reimbursement Health insurance Life insurance Paid time off Provident Fund
Ability to commute/relocate:

Andheri East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Have you worked in the Edtech or BFSI Sectors for more than 8 years? If you have, then you would qualify for the interviews. Be sure before applying!
Education:

Bachelor's (Required)
Experience:

CRM software: 6 years (Required) Data analytics: 10 years (Required) Revenue management: 10 years (Required) Database development: 8 years (Required) Database management: 8 years (Required)
Work Location: In person