Job Description

Job Title: Chief Digital Marketing Officer (CDMO) Location: Experience: 5+ Years Industry: E-commerce / Digital Marketing Employment Type: Full-time Job Overview:We are seeking a dynamic and results-driven Chief Digital Marketing Officer (CDMO) to lead our end-to-end digital marketing strategy and execution. The ideal candidate should have hands-on experience in the eCommerce space, in-depth understanding of SEO within Next.js environments, expertise in multi-platform advertising (Google, Meta, etc.), and a proven track record in revenue-based performance marketing. You will be responsible for overseeing all aspects of our digital marketing ecosystem, including cloud marketing, SEO, paid media, and social media presence. Key Responsibilities: Strategic LeadershipDevelop and execute a holistic digital marketing strategy aligned with company revenue and growth goals.Lead performance-driven marketing initiatives focused on ROAS, CAC, LTV, and conversion optimization.Collaborate with leadership to define key growth targets and marketing budgets. eCommerce & SEOOptimize digital presence for eCommerce performance, including site traffic, conversion funnels, and user journeys.Implement and manage advanced SEO strategies tailored for Next.js, including technical audits, structured data, and page speed improvements.Work with product and dev teams to improve organic search visibility and ranking. Digital Advertising & Paid MediaPlan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms.Manage audience segmentation, bidding strategies, retargeting flows, and ad creatives.Track, analyze, and report performance metrics across all advertising channels. Cloud & Automation MarketingDesign and execute email/SMS/WhatsApp automation flows using cloud marketing platforms.Oversee marketing automation strategies for customer retention, abandoned carts, and upselling. Social Media & Community ManagementOwn all official brand handles across platforms like Instagram, Facebook, Twitter, LinkedIn, etc.Drive content planning, publishing calendars, community engagement, and influencer collaborations.Monitor trends, audience sentiment, and ensure consistent brand voice. Revenue Marketing & AnalyticsBuild and manage a performance dashboard that connects marketing efforts directly to revenue.Use tools like GA4, Meta Pixel, Google Tag Manager, and server-side tracking for deep attribution analysis.Conduct A/B tests and optimize campaigns based on real-time data insights. Team Leadership & CollaborationHire, mentor, and lead the digital marketing team.Coordinate with designers, content creators, developers, and external agencies as required.Conduct training and workshops to upskill internal teams on marketing tools and platforms. Requirements:5+ years of hands-on experience in digital marketing, with strong exposure to eCommerce businesses.Proven expertise in SEO (especially with Next.js or React-based frameworks).Experience in running and scaling digital ads across Google, Meta, YouTube, and other ad networks.Knowledge of marketing attribution, performance metrics, and revenue analytics.Experience with cloud-based marketing tools, CRM integration, and marketing automation platforms.Excellent communication, leadership, and decision-making skills.Ability to work cross-functionally and drive execution under tight deadlines. Preferred Tools & Skills:Google Ads, Meta Ads Manager, GA4, Google Tag ManagerNext.js, React SEO strategiesKlaviyo, Mailchimp, or similar marketing automation platformsSEMrush, Ahrefs, or other SEO toolsFigma/Canva (for creative reviews), Trello/Asana (for project management) Perks:Opportunity to lead the entire digital strategy for a growing eCommerce brandPerformance incentives tied to revenue goalsFlexible work environment with full creative freedom

Job Types: Full-time, Permanent

Pay: ₹50,174.08 - ₹105,470.94 per month

Work Location: In person