Job Description

About the Company

Our client is a growing organization in the

building materials and construction products

space, offering high-quality lime-based and surface treatment solutions used across residential, commercial, and infrastructure projects. Our focus is on expanding market presence through a strong

distributor- and dealer-led sales model

.

Role Overview

We are seeking an experienced

Channel Sales Manager - Distributor Development

to drive market expansion through appointment, management, and growth of distributors and trade partners across assigned territories. This is a

field-intensive role

requiring strong distributor handling skills, market intelligence, and execution capability.

The role will focus on

building a robust channel network, increasing secondary sales, improving market penetration

, and strengthening brand presence at the trade level.

Key Responsibilities

Distributor & Channel Development

Identify, appoint, and onboard new distributors in assigned territories Strengthen relationships with existing distributors to improve performance and coverage Expand dealer and retailer networks through distributors Ensure effective market coverage and availability of products

Sales Execution & Market Expansion

Drive primary and secondary sales targets through channel partners Support distributors in achieving monthly and quarterly sales objectives Monitor sales performance, stock movement, and market feedback Execute market expansion plans in new and under-penetrated areas

Trade Engagement & Support

Conduct regular market visits to distributors, dealers, and retailers Support distributors with product knowledge, pricing guidance, and schemes Assist in executing trade promotions, dealer meets, and product awareness activities Address channel concerns related to pricing, logistics, and service coordination

Market Intelligence & Reporting

Track competitor activities, pricing, and promotional strategies Provide regular market feedback to management Maintain accurate reports on distributor performance, market coverage, and sales trends

Internal Coordination

Coordinate with internal teams such as sales operations, logistics, finance, and production Ensure smooth order processing, timely dispatches, and payment follow-ups Align field execution with company sales and growth strategies

Candidate Profile

Must-Have Requirements

5-7 years of experience

in channel sales / distributor development Prior experience in

building materials, paints, cement, construction chemicals, or allied industries

Proven experience in appointing and managing distributors Strong dealer and trade relationship management skills Willingness to travel extensively within the assigned region Graduate in any discipline (MBA in Sales/Marketing preferred)

Good-to-Have

Experience in launching new markets or expanding territories Exposure to trade marketing activities and dealer promotions Knowledge of regional markets and trade dynamics Proficiency in local/regional languages (as per location)
Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,400,000.00 per year

Application Question(s):

1. Do you have 5+ years of experience in channel sales or distributor development? 2. Have you worked in building materials, paints, cement, or construction products?
Willingness to travel:

75% (Required)
Work Location: In person