Job Description

Experience:

4 - 8 Years

Graduation:

Master's Degree ( MBA Marketing, International Business )

Number of Positions:

1


A

Channel Marketing Manager

structures and optimizes GTM for existing partners (resellers, advisory firms), focusing on repeatable enablement kits, co-marketing plays, and performance tracking rather than building new partner programs.

Required Candidate Profile

Strong ability to

segment partners by type and maturity

and align them to relevant product lines Experience creating

simple, executable joint GTM plans

with priority partners Comfortable defining and tracking

shared KPIs

such as sourced pipeline, influenced revenue, and partner activity metrics Strategic mindset with the ability to balance

focus partners vs. long-tail ecosystem

Proven experience working with

reseller, advisory, and technology partners

Hands-on exposure to

GTM planning

, partner enablement, and co-marketing initiatives Experience collaborating cross-functionally with

Sales, Product Marketing, Digital Marketing, and RevOps

Role & Responsibilities:

Partner Segmentation & Planning

+ Segment partners by type (reseller, advisory, tech) and map to products
+ Create simple joint GTM plans for 2-3 priority partners per quarter
+ Define shared KPIs (sourced pipeline, influenced revenue, activity levels)

Partner Enablement Materials

+ Assemble partner kits (co-brandable decks, one-pagers, email templates, FAQs)
+ Create partner playbooks for selling Discovery, GRC, Rooms, Manage
+ Maintain partner portal content and training materials

Co-Marketing Execution

+ Plan joint webinars, newsletters, case studies with top partners
+ Coordinate with Digital team for partner campaign execution
+ Track partner-sourced opportunities and attribution

Performance & Feedback

+ Build partner performance dashboard (activity, pipeline, wins)
+ Gather partner feedback on messaging/pricing and route to PMMs
+ Report quarterly partner program ROI to leadership