Job Description

Company Overview:

Seaberry Foods Pvt. Ltd. is a leading distributor of

frozen food products

, serving a wide network of HoReCa (Hotel, Restaurant & Catering) clients, retail markets, and modern trade across Kerala. We are expanding our presence in the Kochi region and are looking for a

seasoned professional with strong field experience

to lead business development efforts in this segment.

Job Summary

We are looking for an experienced

Channel Manager

based in Kochi to manage and expand our distribution network across Kerala. The role involves handling distributors, driving secondary sales, improving market coverage, and achieving sales targets through effective channel management.

Key Responsibilities

Appoint, manage, and motivate distributors across Kerala Develop and execute channel sales strategies to achieve monthly and quarterly targets Ensure proper market coverage, outlet expansion, and product availability Monitor primary and secondary sales performance of distributors Conduct regular distributor meetings, reviews, and market visits Coordinate with sales executives, hub in-charges, and logistics teams Handle distributor grievances, credit issues, and stock planning Implement company schemes, promotions, and pricing strategies effectively Collect market intelligence on competitors, pricing, and customer feedback Ensure compliance with company policies and reporting systems
Required Skills & Competencies

Strong experience in

Distribution Management & Channel Sales

Good knowledge of Kerala FMCG / food distribution market Ability to travel extensively across Kerala Strong negotiation, communication, and relationship-building skills Target-driven with good analytical and reporting abilities Proficient in MS Excel and basic sales reporting
Qualification

Graduate / Diploma in Sales, Marketing, or related field MBA (Sales/Marketing) preferred but not mandatory
Experience

Minimum

5 years of experience

as Channel Manager / Distribution Manager Proven track record in managing distributors and driving sales growth
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Leave encashment
Ability to commute/relocate:

Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

How many years experience in Distribution
Experience:

Field sales: 2 years (Required) frozen food sector: 2 years (Preferred)
Location:

Kochi, Kerala (Preferred)
Willingness to travel:

75% (Preferred)
Work Location: In person