Job Description

:
Role / Job Title: Channel Lead - VRM
Function/Department: Retail Liabilities
Job Purpose:
Channel Lead - VRM will be leading strategically and defining the pathway for VRMs to work upon & succeed. Incumbent will be responsible for the following:
Engagement of VRMs with portfolio customers and NTB customers to be successful leading to enhancing the customer\'s wallet share with bank.
Focus on productivity & profitability through the channel team and ensuring customers stickiness remains intact with the bank through various initiatives & programs.
Roles & Responsibilities:

• Define product delivery processes and liaison with cross-functional teams for driving the insights and charting the way forward for successful engagements.
• Empower team on ground with various acquisition & engagement initiatives for new-to-bank customers & engagement with HNIs.
• Drive various RM program related initiatives. Identify various triggers and campaigns to increase Cross Sell and have these successfully executed across all regions.
• Work with key business stakeholders to create respective product offering for portfolio customers - LAP, BIL, HL, WC Wealth and other products.
• Work with alliance partners and internal stakeholders to build robust customer experience journey as part of the channel and driving maximum customer participation.

Secondary Responsibilities:

• Champion the adoption of high-quality market intelligence and data analytics to promote product, solution and sales effectiveness in line with the banks growth/profitability objectives
• Recommend improvements to processes and policies for managed customers, VRM\'s managing such customers and to drive operational efficiencies and high-quality customer service.
• Ensure 360-degree product/solution support to the branch/call center channels on systems, processes & policies.

Managerial & Leadership Responsibilities:

• Lead the IDFC First\'s customer first culture by driving the team to take up high degree servicing norms to ensure absolute customer delight.
• Attract and retain best-in-class talent for RM\'s in the region.
• Monitor key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements.
• Champion the use of data analytics to power up marketing propositions for liability customers.

Education Qualification:
Graduation: Any Graduate
Post Graduation: Any Post Graduate
Experience: 10 - 18 years of relevant experience in a leadership position managing central teams.