Job Description

About myNachiketa- myNachiketa is India's only D2C brand that develops products to bring the knowledge of Gita & Vedas to children. We design innovative products in the form of videos, books, games, workshops, etc. and market them through Youtube, Instagram, and Amazon.- Our products have consistently 4.6+ star ratings on Amazon, have got great reviews and have featured as Amazon Best Sellers. Our organic traffic is growing 4x every month, and we have a growing community including around 75k+ followers on Meta. We have achieved a product-market-fit and our revenue is growing by 3x each year. We have been getting high demand globally and will be launching for international business.- myNachiketa is founded by Varun Aggarwal (co-founder of Aspiring Minds with a $100M exit) and part of Change Engine accelerator, an innovative ecosystem builder focusing on AI & Impact startups.Website: www.mynachiketa.com Growth Manager - D2C - We are looking for a self-motivated and enterprising candidate to join our organisation. This role will be one of its kind and focused on devising creative ways backed by technology to improve the overall growth of our e-commerce business through strategic and effective use of different platforms. - This person will be responsible for increasing the presence of myNachiketa and its users through performance marketing on platforms like Meta, Amazon, YouTube, Google etc.- A very good opportunity for candidates who want to get into performance marketing or growth or digital marketing. In myNachiketa you will get an opportunity to learn & contribute in a fast paced environment with a focus on outcomes. Responsibilities:- Lead campaigns, reporting and analytics across all channels and own the performance of all relevant KPI's (AOV, CAC, contribution margin, channel ROAS targets, etc.)- Developing, executing, and managing growth strategies to drive user acquisition, retention, and revenue growth.- Conduct market intelligence and competitive landscape mapping to look into potential Direct to Consumer (DTC) growth opportunities- Developing a deep understanding of customer behaviour and trend.- Define, develop and constantly optimize campaigns to meet the goals and KPIs by developing A/B Testing strategies, landing pages & pricing strategies- Partner with internal team to drive content optimization, videos creation etc.- Creating promotional offers/ promotions to drive customer acquisition and improve AOVWhat we are looking for- Masters or Bachelors degree with 1-3 years of experience.- Clear communication, analytical and quantitatively inclined- Creativity and thinking out of the box- High motivation and ability to work independently- Deep interest in growing products from scratch in a fast-paced environment- Experience in growth hacking, performance marketing is a plusWhat's in it for you- Work directly with founders and a small team driven by a mission- Access to startup sessions on marketing, sales, product at Change Engine.- Access to courses for skill enhancement- Stepping stone to enter the startup ecosystem (ref:updazz.com)