Job Description

Position Title: Chief Executive Officer (CEO)

Reports To: Board of Directors / Promoter

Location: Head Office (with travel to store locations, supply chain hubs, and farms)

Employment Type: Full-Time / Permanent

Role Purpose

To lead and scale a mission-driven modern organic retail business by providing strategic

direction, operational leadership, and business excellence. The CEO will be responsible for

profitably growing the brand's footprint across physical retail, e-commerce, and omnichannel

platforms while maintaining its core values of sustainability, health, and ethical sourcing. The

role requires a deep understanding of retail dynamics, consumer behavior, supply chain of

organic products, and digital transformation.

Key Responsibilities

1. Strategic Leadership & Business Growth

Define and drive the long-term vision, strategy, and business roadmap. Identify expansion opportunities across urban markets via new stores, digital
platforms, and partner channels.

Oversee business planning, budgeting, and execution aligned to revenue and
profitability goals.

2. Retail Operations & Customer Experience

Ensure operational excellence across all stores with a focus on product quality, in
store experience, and brand ethos.

Build a high-performance retail and supply chain team focused on execution and
innovation.

Monitor store performance metrics including footfall, conversion, AOV, and NPS.
3. Product, Brand & Marketing Strategy

Collaborate with product and sourcing teams to curate and scale authentic, traceable
organic offerings.

Guide marketing teams on brand positioning, customer acquisition, and loyalty
programs.

Drive community engagement and thought leadership in the organic and sustainable
living space.

4. Digital & Omnichannel Development

Accelerate e-commerce and D2C strategy across web, app, and marketplaces. Ensure a seamless customer experience across physical and digital touchpoints. Leverage technology for CRM, personalization, and operational automation.
5. Supply Chain & Vendor Management

Oversee end-to-end supply chain from farm to shelf to ensure freshness,
transparency, and sustainability.

Build strong farmer/vendor networks and long-term partnerships with ethical
suppliers.

Implement traceability systems and quality assurance protocols.
6. Financial Management & Governance

Own the P&L, capital allocation, cost optimization, and fundraising efforts (if
required).

Report regularly to the Board with performance insights, risks, and strategic updates. Ensure legal, regulatory, and ESG compliance across all operations.
7. Leadership & Culture

Build a purpose-driven, agile, and customer-centric organizational culture. Attract, retain, and mentor a senior leadership team with cross-functional excellence. Champion diversity, sustainability, and employee well-being as core cultural pillars.
Key Interfaces

Internal: Board of Directors, CXOs (Retail, Finance, Marketing, Operations, Supply Chain) External: Investors, Farmer Groups, FSSAI & Regulatory Bodies, Tech & Retail Partners,
Vendors

Success Metrics (KPIs)

Revenue & Same-Store Sales Growth EBITDA & Profitability Margins Customer Retention and NPS Omnichannel Sales % Store Expansion Success Rate Supply Chain Fulfillment & Product Freshness Index Employee Retention at Leadership Level
Ideal Profile

Postgraduate in Business Management / Retail / Strategy from a reputed institute 15-20 years of experience with at least 5 years in P&L leadership roles in
retail/FMCG/organic/consumer businesses

Proven track record of scaling retail operations (brick-and-mortar and digital) Passion for health, sustainability, and ethical consumerism Strong business acumen, entrepreneurial mindset, and stakeholder management skills
Job Types: Full-time, Permanent

Pay: ?5,000,000.00 - ?10,000,000.00 per year

Schedule:

Day shift
Application Question(s):

How may years of experience do you have within the FMCG business?
Location:

Ahmedabad, Gujarat (Required)
Willingness to travel:

50% (Required)
Work Location: In person

Application Deadline: 14/07/2025