Job Description

Job Requirements
Role / Job Title: Center Head-Smart Banker
Function/Department: Retail Liabilities
Job Purpose:
Center Head-Smart Banker will be leading strategically and building Smart Banker Channel. Incumbent will be responsible for the following:

• Learning and Development of Smart Banker to drive engagement of Smart Banker with portfolio and NTB customers to successfully enhance the customer's wallet share with bank.
• Focus on productivity & profitability through Smart Banker and ensuring superior customer experience and customer stickiness remains intact with the bank through various initiatives & programs.

Roles & Responsibilities:

• Responsible for driving initiatives and leading Smart Banker Central Team, Smart Banker Training Team, Smart Banker Regional Leads to deepen customer relationships to increase customer relationship value and product per customer.
• Empower teams on the ground with various acquisition & engagement initiatives to enhance efficiency. Responsible for budget allocation & various channel initiatives
• Drive various Smart Banker program related initiatives. Successful execution of various triggers & campaigns to increase Cross Sell
• Work with key business stakeholders to create respective product offering for portfolio customers PLSB, OD First, Assets, CCs, Wealth and other products.
• Work with alliance partners and internal stakeholders to build robust customer experience journey as part of the channel and driving maximum customer participation.

Secondary Responsibilities:

• Define and work with marketing, Product team to design reach out support material targeted collateral, campaign, newsletters, emailers for portfolio customers.
• Ensure that the RMs provide the best customer service to portfolio customers and ensure all processes are followed as laid down within the banks audit and compliance framework.
• Review program benefits and cost from time-to-time to ensure program profitability and analyse profiler inputs to enrich the program offering from time-to-time.

Managerial & Leadership Responsibilities:

• Lead the IDFC First's customer first culture by driving the team to take up high degree servicing norms to ensure absolute customer delight.
• Monitor and achieve key parameters in employee productivity, hiring quality and attrition rates and make necessary improvements.
• Champion the use of data analytics to power up marketing propositions for liability customers.
• Hiring VRM regional heads basis regional requirements on number of customers to be catered.

Education Qualification:
Graduation: Any Graduate
Post Graduation: Any Post Graduate
Experience: 10 - 18 years of experience in leadership position in Retail Banking