Job Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Discipline Content Services
Role Type Content Strategy
The opportunity
EY GDS Content Pillar at BMC in GDS is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers. People in the team provide support for key global EY publications, campaigns and social media programs.
The Assistant Director - Content Strategy is a high-impact role that blends strategic thinking with hands-on content execution. Ideal for a content leader who understands the power of storytelling and can align it with business priorities, this role demands both vision and precision.
You'll be responsible for shaping narrative direction, leading large teams and complex projects, and delivering high-value, on-brand content that helps EY stand out in the marketplace. You'll also write, edit and guide editorial efforts to ensure every piece of content drives impact and reflects EY's purpose. You bring proven stakeholder management skills, collaborating closely with senior leaders, cross-functional teams, data analysts and creative partners.
Your key responsibilities

• Understand business priorities and audience expectations to shape tailored content strategies
• Translate complex requirements into compelling narratives that align with business goals and brand voice
• Demonstrate strong research capabilities and a deep curiosity to explore new topics, industries and trends to inform content strategy
• Build tailored LinkedIn strategies, leveraging platform best practices to deliver high impact thought leadership content with distinctive points of view
• Act as a strategic partner to senior leaders and cross-functional teams, guiding content decisions that drive business outcomes
• Drive the delivery of high-quality, market-leading content services across multiple formats and platforms
• Interpret data and report success metrics using decks and dashboards to communicate performance insights and inform strategy decisions
• Create external and internal B2B content, including newsletters, mailers, EY news articles, videos, posters, flyers and brochures
• Edit content to ensure quality, consistency and alignment with organizational purpose and editorial strategy
• Repurpose and adapt content to suit different channels and audience segments
• Provide content and editorial management support for high-visibility EY programs and campaigns
• Review work of other writers and editors, and provide objective unbiased feedback

Skills and attributes for success

• Astute understanding of content strategy and principles, evolving digital communications, and business sensibility
• Excellent communication (comprehension, verbal and written) and interpersonal skills with the ability to communicate and persuade
• Proficient in building relationships of confidence and trust with all senior partners
• Strong analytical mindset with the ability to interpret data and deliver clear, actionable insights
• Awareness on market trends, developments and best practices in the content space
• Adept in creating engaging, inspiring and persuasive B2B content
• Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
• Exceptional attention to detail

To qualify for the role, you must have

• Bachelor's or master's degree in English literature or mass communication
• At least 12 years of related experience

Ideally, you will also have

• Experience in agencies, publishing houses, large corporate environments or Big Four firms
• Aptitude and willingness to continually expand your core skillset

Technologies and tools

• Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-Xchange
• Familiarity with platforms such as LinkedIn, Adobe Analytics, Hootsuite and others is a plus
• Knowledge in Project Management tools and methods

What we look for

• Great at strategizing and understanding requirements
• Love writing and have a way with words
• Are good at writing about topics EY writes about
• Are already aware of what EY is and what we do
• Can create content that aligns with an organization's purpose and editorial strategy
• Skilled at interpreting data dashboards and using presentation tools to communicate insights effectively and support reporting needs
• Have created content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
• Have written for people in different age groups and occupations and at different levels in the organizational hierarchy
• Have worked with global clients
• Are comfortable writing about complex business ideas and concepts
• Have written for C-suites and boards
• Understand complex business concepts with ease
• Are outstanding at grammar, usage and convention
• Creativity and problem skills, high levels of resourcefulness
• Focused on continuous learning and improvement
• Ability to work in a fast-paced, timeline-driven environment - managing multiple projects and stakeholders simultaneously
• Team player with the ability to build strong, trusted relationships with vendors, colleagues and internal clients across functions and geographies

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, India, the Philippines, Poland and the UK - and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You'll develop the mindset and skills to navigate whatever comes next
• Success, as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way
• Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs

EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Skills Required