Job Description

Key Responsibilities:

Category Ownership: Define and execute end-to-end brand strategy for the assigned product category (e.g., nutrition, personal care, wellness).

Brand Development: Build, manage, and evolve brand identity and positioning within the category.

Campaign Execution: Lead integrated marketing campaigns--digital, retail, influencer, and media--for product launches and ongoing promotions.

Consumer Insights: Use data, market trends, and consumer research to shape positioning, messaging, and innovation strategy.

Cross-functional Collaboration: Work with product, sales, e-commerce, design, and supply chain teams to ensure category alignment across functions.

Performance Tracking: Monitor and analyze category performance (sales, traffic, market share) and optimize strategies accordingly.

Innovation: Identify white spaces for NPD (new product development) and work with R&D/product teams to bring concepts to market.

Budgeting: Own marketing budgets for the category and ensure ROI-driven spending.

Requirements:

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

4-7 years of experience in brand/category management, preferably in FMCG, D2C, or health/wellness industries.

Proven track record of managing high-impact brand campaigns and launching successful products.

Strong analytical, strategic thinking, and project management skills.

Excellent communication and collaboration abilities.

Passion for wellness, lifestyle, or consumer brands is a plus.

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹2,000,000.00 per year

Benefits:

Provident Fund
Application Question(s):

CTC, Expectation and Notice Period
Experience:

Category management: 5 years (Required) E-Commerce: 1 year (Required)
Work Location: In person