Job Description

Job Purpose:
To drive business growth through category-focused trade marketing strategies by planning and executing initiatives that enhance brand visibility, influence channel partner engagement, and support sales achievement.
Job Responsibilities:
1. Category Trade Strategy & Planning for all Channels(GT, Rural, MT, Ecomm etc)

• Develop and execute trade marketing plans aligned with overall brand and category strategies.
• Identify channel-specific opportunities and design category-led interventions to drive sell-out.
• Align trade marketing initiatives with seasonal trends, new product launches, and market dynamics.

2. Scheme Design, Analysis & Insights:

• Design trade schemes and promotional offers tailored to different channels and customer segments.
• Monitor scheme effectiveness, analyse performance data, and generate insights for continuous improvement.
• Collaborate with Sales, PL's and Finance to optimize scheme structure and ROI.

3. Market & Competitor Insights:

• Conduct regular market visits to gather feedback, monitor execution, and identify improvement areas.
• Analyze trade data, competitor activities, and retail trends to derive actionable insights.
• Track ROI of trade initiatives and create performance dashboards for leadership review.

4. Cross-functional Collaboration:

• Partner with Sales, Product, Supply Chain, and Finance to ensure alignment of trade marketing programs.
• Support new product launches with go-to-market (GTM) readiness, sales collaterals, and retailer communication.

Budgeting & ROI Planning
Total Experience: 8 - 14 Yrs
Location: Mumbai HO