Job Description

JOB ROLE

Category Planning and Activation Manager

JOB ID

JRO1031

REPORTING TO

National Trade Marketing Manager

TYPE OF ROLE

Individual Contributor

LOCATION

Corporate Office, Mumbai.

BU/ DIVISION

Channel Marketing & Sales Strategy

JOB PURPOSE

Category Planning and Activation Manager is responsible for developing and implementing category strategies to drive business growth

KEY RESPONSIBILITIES

Category Strategy:

Develop and execute a comprehensive category strategy aligned with business objectives

.

Market Analysis:

Conduct market research, consumer insights, and competitive analysis to drive growth and innovation

.

Collaboration:

Work with cross-functional teams (Sales, R&D, creative, and media agencies) to increase brand awareness and market share.

New Product Development

: Identify and develop new product opportunities with R&D.

Channel-Specific Plans:

Create growth and communication plans for specific channels.

Asset Development:

Develop point-of-sale materials, visibility, and merchandise.

Market and Competitor Analysis:

Analyze market and competitor trends to identify business opportunities

.

Consumer and Shopper Insights:

Understand consumer and shopper behavior to identify trends.

Category forecast & planning:

Actively engage with sales team & supply chain in forecast planning of active, slow moving, phased out lines for the category

EDUCATIONAL QUALIFICATIONS

Masters degree

WORK EXPERIENCE

5-10 years of experience in category management, marketing, or sales

FMCG or FMCD marketing experience, with brand deployment and new product development expertise.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

NO OF REPORTEES

NA

INTERNAL / EXTERNAL INTERFACE

CP Channel Marketing

Supply Chain Management Advertising and Brand Management

Product Management

Sales Development

BEHAVIORAL COMPETENCIES

Think Beyond Put Customers First Collaborate to Win Develop Talent Be the Best

Be Agile

Disclaimer: Bajaj Electricals Limited (BEL)

offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.