Role Summary
Oswaal Books is hiring a Category Manager - Early Learning to support and scale Lil
Legends across D2C, marketplaces, offline sales, and influencer marketing.
This role is execution-heavy and growth-oriented, ideal for someone who understands digital
commerce, publishing, and category growth.
Key Responsibilities
1. D2C & Marketplace Execution
? Execute growth plans for:
? Shopify (D2C)
? Amazon & other marketplaces
? Monitor:
? Daily sales
? ROAS / ACOS
? Conversion metrics
? Coordinate with agencies and internal teams for:
? Ads
? Listings
? Creative updates
2. Performance & Influencer Marketing Support
? Execute influencer campaigns:
? Creator outreach
? Briefing
? Tracking deliverables
? Assist in:
? Performance marketing experiments
? Creative testing
? Track campaign performance and share insights
3. Product & Listing Management
? Manage:
? Product listings
? A+ content
? Product videos
? Coordinate with editorial and design teams for:
? New launches
? Updates
? Ensure listings meet platform standards and are conversion-friendly
4. Offline & Event Support
? Support offline sales initiatives:
? Exhibitions
? Distributor requirements
? Sales collaterals
? Coordinate pricing, schemes, and stock availability
5. Data, Reporting & Coordination
? Track:
? Sales performance
? Inventory health
? Campaign metrics
? Prepare weekly and monthly reports
? Act as a bridge between:
? Marketing
? Editorial
? Sales
? Ops
Candidate Profile
? 4-6 years of experience in:
? D2C
? Marketplaces
? Publishing or consumer brands
? Hands-on experience with:
? Amazon Seller Central
? Shopify or D2C platforms
? Strong execution skills
? Comfortable with numbers, dashboards, and coordination
? Willing to grow into a larger business role
Growth Path
? Opportunity to evolve into:
? Senior Category Manager
? Business Unit Head (long term)
? Exposure to:
? P&L thinking
? Product strategy
? Brand building
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