Category Manager Marketing Popular Brands Fmcg
Job Description
Candidate Profile: Full-time MBA working with an FMCG/Consumer Goods
Reporting: Head of Marketing
Responsibilities :
- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.
- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activation and public relations, social media, ATL/ BTL, Celebrity management.
- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.
- Prepare and monitor the Annual Marketing Budget in line with business objectives.
- Translate business strategy/plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.
- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.
- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.
CTC can go up to 40 to 45 LPA
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Job Detail
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Job IdJD3155555
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationChennai, Tamil Nadu - Bangalore, Karnataka, India
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EducationNot mentioned
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ExperienceYear