The Category Manager - D2C will be responsible for driving category sales, profitability, and customer experience on the brand's direct-to-consumer platforms. Reporting to the D2C Growth & Performance Associate, the role will manage product assortment, pricing, promotions, and on-site merchandising while analyzing performance data to identify growth opportunities and ensure optimal product visibility, availability, and conversion.
Key Responsibilities:
1. Category Strategy & P&L Ownership
- Own category revenue, margins, and contribution
- Define pricing architecture and discount guardrails
- Ensure profitable growth and promotion ROI
2. Assortment & SKU Lifecycle Management
- Decide SKU launches, delists, pack sizes, and rationalization
- Identify hero, core, and filler SKUs
- Plan city-wise assortment (starting with Surat)
3. D2C Pack & Subscription Strategy
- Design trial packs, family packs, and subscription SKUs
- Create bundles and refill-based offerings
4. Demand Forecasting & Inventory Control
- Own SKU-level forecasting
- Coordinate with manufacturing, cold storage, and supply chain
- Minimize expiry loss and dead stock
5. Growth & Retention Collaboration
- Work with CRM (CleverTap) for cross-sell, upsell, and retention
- Improve AOV, repeat rate, and lifetime value
- Category revenue growth
- Gross margin percentage
- Average order value (AOV) contribution
- Repeat purchase rate
- Inventory turnover
- Promotion ROI
Key Requirements:
- 4-8 years of experience in FMCG / D2C category management
- Strong understanding of pricing, assortment, and inventory planning
- Experience in food, grocery, or staples preferred
- Data-driven mindset with cross-functional collaboration skills
Job Type: Full-time
Pay: ₹80,000.00 - ₹100,000.00 per month
Work Location: In person
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