Job Description

Job Title: Category Marketing ManagerLocation: NoidaDepartment: MarketingExperience: 4-8 YearsJob SummaryWe are looking for a Category Marketing Manager to drive marketing strategy and growth for assigned categories at Careeradda. This role will focus on increasing category visibility, user engagement, and conversions through data-driven marketing initiatives, content strategy, and cross-functional collaboration.Key Responsibilities- Own and execute category-level marketing strategies aligned with Careeradda's business goals- Drive traffic, engagement, and conversions for assigned career/exam/job categories- Plan and manage category campaigns, launches, and seasonal calendars- Collaborate closely with content, product, SEO, performance marketing, and tech teams- Analyze user behavior, market trends, and competitor activity- Develop category positioning, messaging, and value propositions- Support new category launches and GTM strategies- Track and optimize KPIs such as traffic growth, CTR, conversion rate, and ROI- Ensure consistent brand voice and content quality across all category touchpointsRequired Skills & Qualifications- Bachelor's degree in Marketing, Business, or a related field- 4-8 years of experience in Category Manager (CUET UG/CUET PG/ LAW)- Strong understanding of digital funnels, content-led growth, and user acquisition- Analytical mindset with ability to interpret marketing data- Excellent stakeholder coordination and communication skillsPreferred Qualifications- Experience in EdTech, career platforms, content-driven businesses, or marketplaces- Knowledge of exam categories, education, or career counseling ecosystems- Hands-on experience with marketing analytics tools- Startup or fast-growth environment exposure (ref:updazz.com)

Skills Required