Job Description

Short Description

Strategize Plan, Develop, Execute & Monitor the marketing initiatives for Premium and Deluxe portfolio across each brand's life cycle to boost market share and strengthen the brand health.

Key Responsibilities

Strategize & Plan portfolio strategy and develop relevant campaign to improved brand health , retails & enquiries

• Devise strategy for the Brand portfolio
• Alignment of Senior Management & approval on strategy
• Conceptualization & Briefing agency on strategy
• Evaluation & Finalization of Communication strategy
• Lead the development of the campaigns
• Shortlisting & approval of film producers
• Cost Negotiation
• Managing of logistics & overseeing production for shoots
• Legal approvals pre and post campaigns
• Researches at various stages - pre & post campaigns.

Direct & Monitor the marketing initiatives for an impactful execution

• Briefing & Reviewing of Media Plans
• Providing of Required Material to media
• Contribute to the GTM strategy and roll out plan
• Align the field for execution of 360 degree campaign
• Liaison with PR team to drive initiative on the brand
• Analysing impact on Brand , Retails & enquiries
• Providing update , reports on campaigns and escalate issues when necessary

Enhance Consumer engagement to strengthen brand health

• Conceptualization & Development of the consumer engagement plans
• Liaising with activation team for agency & cost finalization
• Aligning key stakeholders - senior , legal ,media & sales teams
• Rolling out & monitoring of the campaign in the field

Liaison with CFTs for brand life cycle management

• Contribute towards Brand extension strategy
• Lead on finalization of brand names
• Legal Approval for brand extensions and names
• Infernal Alignment

Development of the team for better management

• Guiding on Brand Management
• Guiding on various processes related to work
• Counselling on various issues at job
• Monitoring job progress
• Helping resolve ambiguous situations

Skills Information

People skills

• Demonstrated skill in coaching and mentoring to achieve potential and development of teams

Business Acumen

• Should have an inclination towards business with a strategic mindset while being capable of building, shaping and implementing vision for a category

Leadership

• Should be an exceptional leader with an ownership mindset who can build a strong team, energize the team and develop the right culture within the organization Entrepreneurial Mindset

Dealing with Ambiguity

• Cope with change and shift gears comfortably.

Organisational Agility

• Understands the complexity of organizations and the formal and informal channels

Communication Skills

Analytical skills

Education

MBA in MARKETING

Relevant Experience

• 12 Years
• Extensive marketing experience in a large global FMCG business and would have managed a diverse portfolio ?
• Good all-round experience across marketing (including trade marketing)
• Experience in building a brand at the grass root level (and not reliant on advertising led approaches).
• Experience in other functions preferably sales experience would be a good to have experience.

Certification