Job Description

Full-Time


Verified
Drishti Group

Karol Bagh, Delhi, India
Bachelor's Degree
3 - 10 Yrs
Jun 27, 2025

Key Responsibilities:

Act as the

Single Point of Contact (SPOC)

for the entire vertical, ensuring smooth coordination across departments. Plan and execute

new course launches

while managing the time & action calendar. Drive revenue growth through

category planning, competitive analysis, and pricing strategies

. Collaborate with the

marketing team

to develop and execute promotional campaigns (social media, digital, influencer marketing, ATL/BTL, events, webinars). Own the

offline and online course launch calendar

, ensuring timely execution with all stakeholders. Monitor

KPIs, enrollments, lead conversions, and retention metrics

for optimization. Define brand positioning and ensure

marketing consistency

across platforms. Work closely with

cross-functional teams

(sales, content, counseling, product) to ensure category growth. Enhance the

user experience on digital platforms (website, app)

in collaboration with Tech & Product teams. Develop and implement

business plans

with performance tracking mechanisms.

Required Skills & Expertise:

Strong project management and organizational skills. Excellent verbal & written communication skills. Proficiency in

Microsoft Office & CRM tools

. Understanding of consumer behavior, problem-solving, and analytical skills. Creativity & innovation in marketing strategies. Ability to manage multiple priorities and meet deadlines effectively.

Key Skills

marketing

Company Details

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Drishti Group

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Drishti IAS Is A Leading Coaching Institute In India, Founded In 1999 By Dr. Vikas Divyakirti. It Specializes In Preparation For The UPSC Civil Services Exam And State-Level Exams, Offering Classroom And Online Courses, Study Materials, And Test Series In Both Hindi And English. Renowned For Its Expert Faculty And Student-Focused Approach, Drishti IAS Is Headquartered In Delhi And Is Known For Helping Thousands Of Aspirants Achieve Success In Competitive Exams.

About

Delhi, Delhi, India
Founded in 31 Oct, 1999
https://www.drishtiias.com/