Job Description

Category Development Manager More about this role Shopper research shows that 70%+ buying devisions happen in store, hence the Category Manager plays an important role in devising in-store strategy and guidelines that help influence

Category Development Manager More about this role Shopper research shows that 70%+ buying devisions happen in store, hence the Category Manager plays an important role in devising in-store strategy and guidelines that help influence shopper decision at the POB and grow conversion and transactions. You support the team to define category growth strategies across different RE, along with defining the right merchandising strategy. You would determine how our brands come alive in store through various shopper marketing initiatives in Traditional Trade and other channels How you will contribute Perfect Store Liase with PS managers for process, governance & communication of the Picture of success across Retail environments & categories Define the required in-store merchandising & shopper marketing initiatives to drive the in-store agenda in Traditional Trade Develop Picture of Success for different Traditional Trade RE/ formats based on shopper insights and category strategy Measure & review Perfect Store KPI Health & performance for Traditional Trade POB Budget management and health of system Ensure we design best in class POB based on shopper and brand guidelines defined, across channels and RE Define our in-store success agenda & go to market selling materials (selling stories, POS etc) across channels Category Management Collaborate with PS Managers in driving Shopper Insights by Category and Customer across channels Work closely with Category Develepment lead in creating category and channel growth strategy Create & drive specialized Category Management programs for TT Creating standardised tools & guidelines to help execution by frontline team Work with creative agency and marketing team to develop and T&L 'Future of the Store' concepts and create Model TT stores Develop Planogram Modules for Category and assets in Traditional Trade Shopper Insight Drive Shopper Insights by Category and Customer both for MT & TT Commercialize the Insights both in MT & TT with internal and external team Partner PS Managers in assessing periodically our presence at Hot Zone and back of store and help drive it providing tools for same Collaborate and support insights team in conducting shopper research across RE and prepare insights to action plan for channels and customers Work with creative agencies to see our POB designs are based on shopper understanding, needs and missions. Job specific requirements: High interest in customer and shopper insights A structured working style and strong analytical know-how High motivation and flexible mindset You work confidently with MS Office, especially comprehensive level of Excel and PowerPoint Team player spirit Able to work with multiple stakeholders and influence without authority Key Skills & Competencies Stakeholder Management Collaboration Business insights Creativity Customer Centricity Analytical Thinking Leading insights to Actions Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy Business Unit Summary Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as chocolates, and powdered beverages, and biscuits, and and candies get safely into our customers hands-and mouths Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award. Mondel 'z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type RegularCategory Planning & ActivationSales