Job Description

What: Advertising is the art of conveying a message to the masses. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is one of the chief divisions of any industry that ensures the industry’s competitiveness in the corporate milieu. Indian advertising industry is on a roll and is all set to provide quality job to thousands of individuals in the next few years. A major and significant role is played by the advertising industry in today’s competitive world. Advertising as a Career Option is definitely prosperous and glamorous and challenging for sure with the opening of large number of agencies. Be it the companies, the religious or voluntary organizations or the personalities, brands, products or services, advertising is definitely used in some form or the other for communicating with the target audience. It is the process of building a relationship between the consumer and the product; it is a means to inform and educate the mass, promote products and services and optimize the process of sale. With a very high pay package, fame and glamour, it is an ideal profession for someone with a creative bent of mind. However, the pay packets get heavier and heavier as the workload and level of experience rises. A beginner in the creative department usually starts with an average monthly salary of 8 to 15 thousand rupees. How: In order to pursue a successful career in advertising, some basic qualities such as flair for writing, creativity, the capability to translate different types of ideas into the visual format, etc. are a must-have. One must possess an insight into the wants, need and interests of people from different
background and culture. Some other essential skills and attributes required for a flourishing career in advertising are the ability to work in a team, the physical and most importantly the mental strength to take criticism and withstand high pressure. One should be sociable and must possess a calm temperament. The media and the market researchers must have the capacity to analyse things and think logically. People in the creative field of advertising should be able to make the advertisement very appealing to people. The minimum eligibility criterion for pursuing post-graduation in advertising, one must possess a graduation degree from a recognized university, in any discipline with at least 50% marks. Admission to advertising programs is based on an entrance examination followed by an interview. Some institutes of advertising in India also provide BA courses in advertising. Students to this course need to qualify their 12th standard. Where: If you are enthusiastic, naturally driven, creative, optimistic, and have the ability to multi task then advertising is the best career option for you. People skills are a vital requirement for this career as it makes one understand what a client needs and helps in effective decision-making. An institution running advertising related courses can help train and develop students to pick up traits such as: language, communication skills, drawing, innovative thinking, and so on. Institutions: (See Below)