Job Description

Position: Assistant Manager - MarketingLocation: KolkataJob Summary:- Set up a demand generation pipeline from scratch.- Devising strategies to implement lead nurturing campaigns along with lead generation.- Building content strategy for awareness, consideration, and decision stages.- Design & execute multichannel campaigns across various channels including email, cold calling, webinars, events, content marketing etc.- Marketplace Management- JBP with business teams to pick up consumer trends, co-create strategy, optimize spends and gain share.Responsibilities:- Be the voice of the customer.- Works very closely with BE team to develop specific marketing strategies and annual marketing plans (by market/ region/ geography).- Mines data consumer/customer insights to drive platform awareness & acceptance- Ability to build an effective/synergistic plan between ATL/BTL to drive business growth /brand metrics.- Develops plans with partners for below the line /trade marketing spend effectiveness.- Ability to deliver multiplier effect through effective co-sponsorships, leverages, endorsements etc.- Very clued on with foresight on trends in digital/social media marketing.- Ensures delivery of strong marketing initiatives annually to drive brand developmentDesired Candidature:- He/ She is the bellwether in creating a digital-first culture, using macro level digital data & trends to assist in making consumer, product portfolio and demand generation facing decisions.- Oversee specific Marketing functions including SEO/ SEM/ PPC/Google Adwords/ Google analytics/ Social Media marketing/ Viral marketing etc.- Selection of Digital Marketing channels including social, viral, content, Display ads, Influencer, SEO, SEM, App Stores etc, using various social channels- FB, Insta, LinkedIn, Twitter, Youtube etc.- Marketing Analytics by implementing Customer Data platforms using various digital optimization tools - A/B Testing tools, FB Pixel, Tag Managers, Moz, Semrush, Google Trends etc. (ref:updazz.com)

Skills Required