Job Description

Job Designation:

Campaign Ops Associate

Job Location:

Mumbai

Job Responsibilities:

Advice the clients on various marketing and communication activities to increase marketing ROIs.

Plan and execute campaigns for clients through Email, SMS, App & Web push, social media, AdWords, etc.

Expertise in creating segments from platform and assign that segment (Target audience) for the particular campaign.

Responsible to track the performance of the campaigns, perform analysis and prepare response and impact report.

Create, test and track the performance of Campaigns.

Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign.

Work closely with customers as well as other members of the Customer Support team.

Execute daily customer support operations including responding to questions and following up on reported issues.

Prepare proposals and presentations to clearly articulate client program details to ensure that all internal and external stakeholders are on-board on the tasks of the marketing program.

Responsible for measuring ROI and KPI of the campaign.

Education & Skills Required:

Graduate/Postgraduate

1- 2 years' experience in campaign execution

Good in creating segments in tools.

Good knowledge of A/B testing

Create, test and track the performance of Campaigns.

Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign

Basic knowledge of Digital marketing, MS office, SQL

Attention to detail.

Proactive and self-motivated

Team Player and Accountability

Creative at solving issues and ability to make independent decisions.

Excellent communication in English (written & verbal) and interpersonal skills.

Certification in Google AdWords, Facebook marketing preferred.

Ability to plan, organize, coordinate and multitask.

Good analytics and data inference skills

Prior experience of using marketing automation tools like Marketo, Adobe Campaign Manager, Salesforce marketing cloud, Web Engage, Clever tap, or similar.

Job Types: Full-time, Permanent

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Benefits:

Commuter assistance Flexible schedule Health insurance Paid sick time Provident Fund
Experience:

Adobe Campaign: 1 year (Required)
Work Location: In person