Job Description

Title :

Campaign Specialist

Experience :

2.5 -3years in digital marketing & campaign focused

Location :

HSR Layout

Working days :

Monday - Friday ( 9:30am - 6:30pm)

Objective:

To design and manage paid advertising campaigns that drive traffic, conversions, leads, or brand awareness in alignment with business goals.

Key Responsibilities:

1. Digital Strategy & Planning

Understand internal/client marketing goals and define multi-channel strategies Design and implement paid campaign plans across Google, Meta, LinkedIn, YouTube, etc. Allocate budgets effectively across platforms and campaign objectives
2. Campaign Setup & Execution

Build, launch, and manage campaigns using tools like Google Ads and Facebook Ads Manager Set targeting parameters: demographics, interests, behaviors, custom/lookalike audiences Develop structured campaigns including keywords, creatives, copy, and A/B tests
3. Creative & Content Collaboration

Work closely with content, design, and video teams to produce high-impact ad creatives Ensure messaging consistency and alignment with brand tone Write or review compelling ad copy and headlines
4. Performance Monitoring & Optimization

Track KPIs: CTR, CPC, ROAS, CPA, conversions, etc. Use tools like Google Analytics, Meta Insights, Looker Studio for insights Continuously optimize targeting, creatives, bids, and landing pages for better performance
5. Reporting & Insights

Generate weekly/monthly reports with detailed performance metrics Share insights and actionable recommendations with stakeholders
6. A/B Testing & Growth Experiments

Run tests on different creatives, ad copies, formats, audiences, and placements Apply learnings to scale campaigns and improve ROI
7. Budget Management

Monitor ad spends and ensure campaigns stay within approved budgets Reallocate budgets to maximize returns and pause underperforming ads
8. Trend & Platform Updates

Stay informed on algorithm updates, ad policies, and platform innovations Proactively test new ad formats (e.g., Reels, Performance Max, etc.)
9. Broader Digital Marketing Ownership

Contribute to or oversee organic initiatives like SEO, email campaigns, and social media planning Coordinate with external agencies or internal teams for integrated marketing campaigns

Skills & Tools:

Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads Analytics: Google Analytics, Tag Manager, Facebook Pixel, UTM tracking Tools: SEMrush, Ahrefs, Looker Studio, Canva, Figma, Excel Soft Skills: Strategic thinking, creativity, analytical mindset, time management, attention to detail
Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Work Location: In person