Job Description

Job Summary:

We are looking for a detail-oriented and results-driven

Campaign Specialist

to manage, execute, and optimize bulk messaging campaigns across

RCS, WhatsApp, and SMS

channels. The ideal candidate will handle end-to-end campaign planning, audience segmentation, message creation, delivery management, and performance tracking to ensure maximum reach and engagement.

Key Responsibilities:

Plan and execute

bulk messaging campaigns

across RCS, WhatsApp, and SMS platforms. Coordinate with internal teams for campaign content, creatives, and approval. Manage

message templates

, broadcast lists, and platform dashboards (like Gupshup, Kaleyra, Twilio, etc.). Conduct

A/B testing

to improve engagement and conversion rates. Monitor

campaign performance metrics

(delivery, open, click, and response rates). Work with CRM and automation tools for

lead nurturing and re-engagement campaigns

. Ensure all campaigns comply with

TRAI, DLT, and data privacy regulations

. Generate

daily, weekly, and monthly reports

to evaluate campaign success. Suggest and implement strategies to enhance communication efficiency and user engagement.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field. 1-3 years of experience in

digital marketing or bulk messaging campaign management

. Hands-on experience with

WhatsApp Business API, RCS platforms, and SMS gateways

. Strong understanding of

marketing automation and CRM systems

. Excellent analytical, communication, and coordination skills. Ability to multitask and meet tight deadlines. Basic knowledge of

Google Sheets/Excel

for reporting and data analysis.

Preferred Qualifications:

Experience in

fintech, telecom, or performance marketing

. Knowledge of

DLT registration process

and sender ID management. Familiarity with tools like

Gupshup, Infobip, Kaleyra, Twilio, or MessageBird

.

Key Attributes:

Detail-oriented and data-driven. Strong team player with ownership mindset. Adaptable to fast-paced environments. Creative in designing campaign flows and engagement strategies.
Job Type: Full-time

Pay: ₹7,000.00 - ₹18,000.00 per month

Work Location: In person