Job Description

Hi
Greetings of the Day.
We have a critical opening with our client Campaign Platform Specialist for Remote opportunity
Experience: 4+ yrs
Location: Remote (Night shift)
Mode of Employment: Permanent
Job description
Must Have Skills:

• Oracle Eloqua Expertise:

• Design and build customer journeys using Oracle Eloqua's Journey Builder.
• Develop and manage multi-channel marketing campaigns, including email, SMS, and social media.
• Segment and target audiences based on behavioral and demographic data.
• Ensure data hygiene and proper lead flow between Eloqua and CRM systems.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Maintain and update marketing automation workflows and processes.
• Stay updated with the latest trends and best practices in marketing automation and Oracle Eloqua

• HTML/CSS: Basic knowledge of HTML and CSS for email template customization.
• Web development: Basic web development (JavaScript).
• SQL: Intermediate to Advanced knowledge of SQL.
• Communication: Strong written and verbal communication skills.
• Problem-Solving: Ability to troubleshoot and resolve technical issues related to Eloqua.

Good to have Skills:

• CRM Integration: Experience with integrating Eloqua with CRM systems like Salesforce.
• Advanced Analytics: Familiarity with advanced analytics tools and techniques.
• Content Creation: Skills in creating engaging content for email campaigns.
• Certifications: Oracle Eloqua certification or other relevant marketing automation certifications.

Key Responsibilities:

• 4+ years of demonstrated experience working as part of large Information Technology (IT) teams partnering with clients/business groups to support complex Marketing campaign data environment.
• 2+ years of relevant experience in marketing automation, with a focus on Oracle Eloqua
• Experience in building solutions for organization's marketing campaign with proper analysis; designing, development and administration.
• Design and build medium to complex customer journeys using Oracle Eloqua.
• Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Ensure data integrity and compliance with data privacy regulations.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Works with Marketing stakeholders to implement process & architecture improvements and changes.
• Brings an innovation mindset to enhance overall design & performance.
• Effectively collaborates with the internal team including marketing, analytics, product management, delivery channels, risk and compliance Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Good analytical skills, quick learner, team player.
• Excellent communication skills and knowledge of Agile methodology

Qualifications:

• Bachelor's or Master Degree in Computer Science with

= 4 years of IT experience * 2+ years of relevant experience in marketing automation, with a focus on Oracle Eloqua.

• Strong understanding of relational database design and application
• Proven track record of successful campaign management and optimization.

Role really excites you, kindly share your resume to aswathi.sugumaran@cielhr.com.
Regards
Aswathi