Job Description

Job Title Campaign Performance Manager



Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it\xe2\x80\x99s not just what we do, it\xe2\x80\x99s who we are. We are 80,000, wonderfully unique individuals, with two things in common. and a relentless determination to deliver on our customers\xe2\x80\x99 needs. It\xe2\x80\x99s what inspires us to create meaningful solutions \xe2\x80\x93 the kind that make a real difference \xe2\x80\x93 when it matters most.

The world and our customers\xe2\x80\x99 needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That\xe2\x80\x99s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips\xe2\x80\x99 purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you\xe2\x80\x99ll be working towards creating a better and fairer future for all.

You are responsible for

You are responsible for

The candidate drives superior customer value by D2C: Leading the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
D2B: Leading the integral direct 2 business execution, as well as the activations for the B2B business within the overall customer engagement in the market. Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels

• Shape the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners

• Responsible for 1) enabling cutting edge, agile and technology enabled audience based, personalized activation & omni-channel marketing and 2) direct sales & engagement via owned platforms to increase consumer, customer and business impact

• Work closely with the Group Marketing & E-Commerce resources to drive critical capabilities (e.g. E-commerce/shop, new business models, consumer care, community management, people based marketing/CRM, activation management)

• Lead newly defined interdisciplinary team in the Markets which includes direct online, CRM, community management, media management, PR, consumer care and management of foundational elements (e-trade, ratings & reviews), under guidance of D2C Digital Marketing and e-Commerce team (Group) and in collaboration with consumer marketing , PH sales, and trade shopper teams locally

• Drive all marketing campaign activities across all digital channels and all categories in PH in the market. Develop and lead the local marketing activation. Lead the execution and constant optimization of D2C digital marketing activation strategy to build our brand, drive sales and to boost our market position

• Drive detailed campaign plan development in alignment with the 24 month market marketing plan and define and monitor the campaign budgets with global and local marketing and media experts

• Optimize and execute the digital activation plans by means of: standardized campaign brief and planning, leveraging global touchpoints supported by local insights, data validated learnings, foundation & campaign activation checklists, drive optimization iterations & execution, organize daily management and standardize campaign learning output

• Lead the roll out of the new digital marketing strategy based on local briefing and global creation \xe2\x80\xa2 Gain a deep understanding of the modern customer needs to drive business growth and deepen (digital) consumer and customer engagement

• Manage online store: inventory, pricing, promotions, merchandising, performance management

• Support rollout and scale up of new digital models: L&I, subscriptions etc. in the Market

• Set up detailed AOP underpinned with key launches and campaigns

• Work closely with other functions like, supply and care to ensure a great local consumer experience

• Work closely with central team to pilot global projects and develop best practice

To succeed in this role, you\xe2\x80\x99ll need a customer-first attitude and the following.
Career-level professionals, who are fully qualified, experienced professionals

• A seasoned, experienced professional with a full understanding of area of specialization; resolves a wide range of issues in creative ways

• Has a complete knowledge of company products and services

• Frequently interacts with customers, and/or functional peer group managers, normally involving matters between functional areas, other company divisions or units, or customers and the company \xe2\x80\xa2 Often must lead a cooperative effort among members of a project team Dimensions Relating to Problem Solving: Thinking environment & -challeng

How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart \xe2\x80\x93 which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home \xe2\x80\x93 for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There\'s a certain energy when everyone\xe2\x80\x99s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn\xe2\x80\x99t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?
Working at Philips is more than a job. It\xe2\x80\x99s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

Philips