Job Description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team:

Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm.

About the role

This role contribute towards improvement in operational efficiency and campaign performance.

Responsibilities

Own the execution of product marketing campaigns, partner with content team to maintain a

communication calendar for products.Drive business volumes through digital campaigns (SMS/Whatsapp) and targeting right set of

prospective customersWork closely with the growth and product managers in shaping the Go-to-market strategy of

individual product/features.Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create

reporting dashboards to keep the leadership updated with key metricsTrack campaign level metrics, efficiency, landings etc. on daily basis Work with the creative teams and external agencies to develop marketing assets to support

category requirements.

Key Requirements

1-3 years relevant experience in a consumer internet company A customer-first approach with an innate curiosity to understand our customers Knowledge and previous working experience of marketing automation and attribution tools such Clevertap, Moengage, Branch, or similar tools. Someone who's great at executing things, demonstrates curiosity and strives for constant

improvementHigh attention to detail including precise and effective written & verbal communications and proven

ability to manage multiple, competing priorities simultaneouslyStrong analytical and quantitative skills with the ability to use data and metrics to back up

assumptions, recommendations and drive actionsEngineering degree is preferred

Why join us :

We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people's collective energy and unwavering focus on the customers, and that's how it will always be. We are the largest merchant acquirer in India.

Compensation

:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It is your opportunity to be a part of the story!