Job Description

Job Purpose:
Cognizant is searching for a Campaign Manager to support its North American Field
Marketing Team.
This role will be responsible for planning and implementing client-facing marketing
programs, including digital campaigns to support demand generation. The role includes
content development, content distribution, account-based marketing, partner
marketing, paid media and social media.
Responsibilities:
As a Campaign Manager in Field Marketing, you will be responsible for overseeing all
related program activities - from concept through design, to execution and reporting.
Here's the opportunity:
Define and execute marketing campaigns that build our brand, engage our
clients, and generate qualified leads.
Develop landing pages for each campaign, featuring valuable content and ways
to engage clients and prospects effectively.
Co-create and implement sales enablement assets, case studies, and other
collateral.
Collaborate with Cognizant partners and colleagues, (thought leadership,
advisory, AR, PR, social media, and website teams) and sales leadership to
syndicate thought leadership and reach target audiences and key decision
makers.
Plan and manage marketing budget.
Work effectively with multiple stakeholders internally and externally to ensure
delivery and quality of assets that are aligned with Cognizant branding
guidelines.
Continually measure and optimize ROI of marketing programs by analyzing data
from our MarTech stack and Salesforce.
Minimum Qualifications:
B.A. or B.S. degree
At least 8 years of prior B2B and/or professional services marketing experience,
with a demonstrated ability to articulate key messages and value propositions
Previous experience developing and executing integrated, account-based,
demand generation and content marketing campaigns using MarTech tools such
as Pardot, Adobe Experience and 6Sense
Experience in tracking marketing influenced revenue through sales automation
tools such as Salesforce
Hands-on experience with AI and generative AI marketing tools
Excellent project management skills and validated ability to lead cross-functional,
cross-regional teams to complete objectives on time and within budget
Previous experience leading multiple partners in a highly matrixed model
Strong written and verbal communication skills - including executive
communications
Ability to align tactical execution with strategic vision