Job Description

Key Responsibilities

Campaign Strategy & Execution:

Plan, execute, and manage comprehensive paid advertising campaigns across multiple digital platforms, including

Google Ads, Facebook/Instagram Ads, LinkedIn Ads, YouTube

, and other relevant channels.

Audience & Market Research:

Conduct in-depth audience research to define precise targeting strategies, build buyer personas, and create customer journey maps.

Creative & Copy Optimization:

Develop, test, and optimize a variety of ad creatives and copy. Collaborate with the design and content teams to ensure all assets are high-quality and aligned with campaign goals.

Landing Page Optimization:

Work with web development teams to ensure landing pages are optimized for conversions, user experience, and mobile-friendliness.

Performance Monitoring & Analysis:

Continuously monitor and analyze key performance indicators (KPIs) such as

CTR, CPC, CPA, CPM, ROAS, and conversion rates

. Use data to derive actionable insights.

A/B Testing:

Design and execute rigorous A/B and multivariate tests on ad creatives, copy, headlines, and calls-to-action (CTAs) to drive continuous improvement.

Budget Management:

Effectively manage and allocate campaign budgets, forecast spending, and implement dynamic bidding strategies to maximize return on investment (ROI).

Reporting & Communication:

Generate detailed performance reports, present findings to stakeholders with clear insights, and provide data-backed recommendations for future campaign strategies.

Stay Current with Trends:

Stay informed about the latest platform updates, industry trends, and emerging technologies, including

AI and machine learning-driven ad optimization tools

.

Cross-Functional Collaboration:

Work closely with marketing, sales, product, and design teams to ensure campaigns are aligned with overall business objectives and product launches.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person