Job Description

Campaign / Meta Ads Manager (Lead Generation)

About the Role:

We are looking for a performance-driven

Campaign / Meta Ads Manager

with a strong focus on

lead generation

to join our growing team. You will be responsible for creating, managing, and optimizing paid campaigns on Meta platforms (Facebook & Instagram), aimed at acquiring quality leads and improving conversion rates.

Key Responsibilities:

Plan and execute Meta (Facebook & Instagram) ad campaigns with a focus on

lead generation

Analyze performance metrics and adjust ad strategies for optimal ROI Conduct A/B testing for creatives, copy, and audiences Collaborate with the content and sales team to align messaging and targeting Track and report on KPIs and lead performance weekly/monthly Build and manage lead funnels, ensuring high lead quality Stay current with Meta platform updates, tools, and best practices

Required Qualifications:

Bachelor's degree (in Marketing, Business, or related fields preferred) Hands-on experience with

Meta Ads Manager

Solid understanding of ad targeting, audience segmentation, and campaign budgeting Experience in running lead generation campaigns Good analytical and communication skills Self-motivated and comfortable working independently in a remote setup.

Preferred Skills:

Familiarity with WhatsApp Business/CRM tools for lead nurturing Knowledge of other ad platforms (Google Ads, LinkedIn Ads, etc.) Basic skills in Excel/Google Sheets for data tracking.
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Work from home
Schedule:

Day shift
Work Location: In person

Application Deadline: 07/08/2025
Expected Start Date: 06/08/2025